IKEA is Giving Away Room Makeovers in These Cities. Here’s How to Apply

October 3, 2016
by Dana Sitar
Staff Writer
Ikea furniture

For a diehard IKEA fan, not much could get better than free furniture… except maybe this.

How would you like to your room transformed with free IKEA furniture chosen and placed by a team of design experts? (Told you it could get better!)

IKEA Home Tour is casting for homes around the country. If you’re selected, its Home Tour Squad will come over to “transform your space with smart solutions and creative DIYs.”

Plus, they’ll film it and post to IKEA’s social media channels — so you get a free makeover and 15 minutes of fame to boot.

How to Submit Your Home for a Makeover

Cities are always changing, so keep an eye on the website for updates. As of this writing, the show is casting for Las Vegas, with upcoming submission periods for Los Angeles, San Francisco, Portland and Seattle.

To apply, you’ll submit a two- to three-minute video featuring the room you want to make over and how IKEA Home Tour can help.

You can submit your bathroom, dining room, garage or laundry room for a makeover. Makeovers will focus on home furnishings, not renovation, so don’t expect major plumbing or construction work — just IKEA’s signature small-space design solutions.

What to include in your video:

  • A shot of the outside of your home
  • A panoramic view of the room that needs help
  • You and your family’s personalities (including pets!)
  • You explaining what kind of house you have, why you need IKEA’s help and what your dream room looks like.

Make sure you film in landscape, but otherwise, it’s fine if it doesn’t look professional, as long as it showcases your space and personality. Submission FAQs include tips for shooting your video.

Current and upcoming submission periods include:

  • Las Vegas: Now through Oct. 16
  • Los Angeles: Nov. 14 through Dec. 11
  • San Francisco: Jan. 16 through Feb. 12, 2017
  • Portland: Feb. 27 through March 26, 2017
  • Seattle: April 10 through May 7, 2017

To be eligible, you must be at least 18 years old and live within a 60-minute drive to an IKEA store, as the makeover includes a trip to the store for furnishings. Find your nearest IKEA here.

After submitting, you’ll receive an email to let you know whether or not you’re selected to move on in the process.

If you’re selected as a semi-finalist, IKEA Home Tour team members will come by your place one weekend to see your space and meet your family. After these home visits, they’ll select finalists.

Filming the Makeover (Your 15 Minutes of Fame)

If you’re selected as a finalist, you’ll commit to the full makeover and filming, which includes:

  • Design calls with the Home Tour Squad
  • 2-4 hours on two separate days to finalize designs and film “before” footage
  • 1-2 hours filming and shopping at your local IKEA
  • One week for makeover implementation and filming

The video of your home makeover will appear across IKEA USA’s website and on Facebook, Twitter, YouTube, Pinterest and Instagram (maybe more, depending on which social media channels are created by the time you film).

Are you ready for your close-up? Get all the details, and submit your room in need of TLC here.

Your Turn: What does your dream room look like?

Dana Sitar (@danasitar) is a staff writer at The Penny Hoarder. She’s written for Huffington Post, Entrepreneur.com, Writer’s Digest and more, attempting humor wherever it’s allowed (and sometimes where it’s not).

by Dana Sitar
Contributor for The Penny Hoarder

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