Way back in the ’00s, I turned on MTV and watched music videos while getting ready for high school.
Think: “Mr. Brightside” by The Killers or “Dirty Little Secret” by The All-American Rejects. Oh, and “Thnks fr th Mmrs” by Fall Out Boy. You know, all that angsty teenager stuff.
Sadly, some musicians missed this beautiful video-fied era.
Elton John is one such musician, but he wants to get in on the action now — and it involves serious cash prizes.
What’s Sir Elton John Up to Nowadays?
Feeling left out, apparently.
Sir Elton is pairing up with YouTube to celebrate his 50th songwriting anniversary with partner-in-crime Bernie Taupin.
He wants aspiring video makers to create music videos for three of his most famous songs: “Rocket Man,” “Tiny Dancer” and “Bennie and the Jets.”
(I say “most famous” because even I, a millennial, know the “Tiny Dancer” lyrics aren’t “Hold me closer, Tony Danza.”)
It’s all part of a competition called “Elton John: The Cut” — and prize money is involved.
How to Enter the Music Video Competition
It’s time to recollect all those music videos you’ve watched and create your own.
A panel of judges, including John and Taupin, will select three winners who will be supplied with everything they need to bring their brilliant ideas to life.
In addition, the winners will be awarded $10,000 to support their future film-making adventures.
Major keys, according to the duo: Be creative, push boundaries, tell compelling stories, give viewers something they’ve never seen before.
This is your time to shine, undiscovered filmmakers. The competition opens Jan. 9, 2017 and closes Jan. 23.
Want to know more? Visit the website and sign up for the contest’s email updates. You can also listen to the songwriting duo explain the contest and offer more details about the three songs’ back stories.
Your Turn: What’s your favorite Elton John song?
Carson Kohler (@CarsonKohler) is a junior writer at The Penny Hoarder. After recently completing graduate school, she focuses on saving money — and surviving the move back in with her parents.