How to Make Money

How to Make Money as an Event Planner

January 19, 2012
by Kyle Taylor
Founder
Event Planner

Photo by Don Bergquist

It’s one of those jobs that sounds great in theory. I mean, who wouldn’t love a job planning parties?

Truth be told, event planning is a stressful job suited only for the most organized and detail-oriented personalities.

As an event planner, you are required to handle the details of the location, you’re the budget planner, and you’re in charge of all of the logistics; including the invitations, activities, lodging, entertainment, decorations, food and beverages, transportation and so on….

Still, if you’re up for the challenge, we’ve got a few tips to help you succeed…

The Competition

Perhaps one of the biggest challenges for a new event planner is the competition. There are tons of other companies and individuals who offer event planning and management. So, if you are just planning to start one, you will have to be able to start it in a whole new and unique way.

Try to find a specialty that sets you apart. Maybe you have ties to a local celebrity that can come to the event and take pictures. Or maybe you have offer a type of food or photography that is completely outside of box.

Another tip to beating the competition is to start small. It might be counter-intutitive, but when you’re first starting off it might be a waste of time/money to market yourself to people who have never heard of you. Try planning parties for friends and family members and as you gain experience and testimonials, it’ll be easier to market yourself on a larger scale.

Additionally, most successful event planners find that word-of-mouth is the most effective type of advertising. Try leaving your business cards on the catering table and interacting with guests so that they know you’re the one who planned the event they are attending. If the event goes well, you’ll likely be their first call when they need to plan a party.

A Few Other Tips…
  • Get yourself certified – Get yourself certified as a Certified Special Events Professional or CSEP. This will help you attract customers with a higher budget. Moreover, this is going to help you get the hang of things and plan a better event.
  • Make friends with other event planners – Although your competitors probably won’t let you see their business plan, you can learn a lot just by interacting with other event planners. Learn from their successes and failures.
  • Constantly upgrade yourself – You should never become complacent with what you have achieved. According to Tommy Hilfiger “I think it’s dangerous to think that you’re successful, because then you become complacent”. Always try to outdo yourself…
  • Research on the USP factor – USP or Unique selling proposition is the consideration presented by the seller. As an event planner, you are actually selling your ability to manage and plan events so figure out something extra you can offer during the interview process.

Good luck Penny Hoarders!

Author’s Bio: Martha Jackson loves to write financial articles and she is a contributory writer associated with the Debt Consolidation Care Community and has written several articles on debt consolidation, debt settlement and get out of debt for various financial websites. She holds her expertise in the Debt industry and has made significant contribution through her various articles.

by Kyle Taylor
Kyle is the founder of ThePennyHoarder.com

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