How to Make Money

“The Bachelor” Runner-Up Won’t Get the Rose… But She Might Get Rich

March 14, 2016
by Susan Shain
Contributor

Tonight, one of the final ladies on “The Bachelor” — either JoJo or Lauren B. — will probably end up with a huge diamond ring on her finger.

And the other will get put in a limo, boat or helicopter… and fill her last moments on the show with tears and lamentations about being alone forever.

Though heartbreak sucks — a lot — here’s a reason why maybe you shouldn’t feel that sorry for her…  

Many finalists have gone on to star in their own seasons of the show, earning upwards of six figures, and perhaps more lucratively, launched successful careers as celebrity influencers and TV personalities.

Here are a few of my favorites.

1. Desiree Siegfried

You probably remember Siegfried by her maiden name of Hartsock. She was a runner-up during her first season on the show, but soon after became “The Bachelorette” and found a husband.

Not only did she score in the love department, she now uses her fame to earn money promoting products on Instagram.

As for what she earns, she told Ad Age: “Anything that compensates more than a week’s worth pay at a full time job is going to be worth it… I’m sure some with larger followings make more with one post than someone’s monthly income.”

A week’s worth of pay for a single post? We’ll take it.

2. Andi Dorfman

Dorfman — a finalist in Juan Pablo Galaviz’s season — became somewhat of a Bachelor legend after famously telling the cocky bachelor off, and then leaving the show on her own accord.

She got engaged during her own season of “The Bachelorette,” but ended that relationship within five months.  

I’m going to guess she’s cashing in on her fame now, though — seeing as she left behind a promising career as an assistant district attorney to move to New York City and do who-knows-what.

Her Instagram feed is filled with various products that she promotes to her nearly one million fans.

If an Instagrammer with 100,000 followers can make $5,000 to $10,000 per month, she’s probably doing just fine.

Not to mention, Simon & Schuster will soon release her book, “It’s Not Okay: Turning Heartbreak into Happily Never After.” Bet she got a hefty advance for that one!

3. Jillian Harris

As an interior designer, Harris has created a TV career for herself: You’ve probably seen her on HGTV’s “Love It or List It.”

“There are ways to make $$ after the show, through endorsements, speaking engagements, appearances, blogs, paid tweets & partnerships,” she writes on her blog.

“And honestly, if you didn’t get the final rose and you are heartbroken and hard up… I say seize the moment and take whatever opportunities you can… There is NO shame in paying off your mortgage, student loans or learning how to earn extra finances.”

Amen, Jillian!

4. Melissa Rycroft

Sooo, Rycroft didn’t exactly lose.

She won the season — then was later dumped by Jason Mesnick for runner-up Molly Malaney.

She may have lost Mesnick, but Rycroft won in a big way, going on to marry a former flame and becoming a Dallas-based TV host.

Without the show, “I definitely wouldn’t have this career that I have,” she told New York magazine. “If it took what happened… to get me where I am in life, I absolutely would do it again.”

5. Kaitlyn Bristowe

After being the third runner-up for Chris Soules’ heart, Bristowe got to star in her own season.

She’s still with fiance Shawn Booth — and it sounds like they’re earning big bucks together.

“For each product they’re Instagramming or tweeting, they could net $15,000 per post,” estimates a branding expert for reality TV blog Wet Paint.

Who knows if she actually earned $15K for it, but as an example, here’s one of her posts as a brand ambassador for TRESemme.

So, though I’ll probably cry tonight — no matter who gets proposed to, and who gets dumped — I imagine the losing woman won’t be crying for long.

She’ll eventually find the right man… and in the meantime, will be able to build up a pretty nice wedding fund.

Your Turn: Do you watch “The Bachelor”? Did you know how the contestants made money after the show?

Susan Shain, senior writer for The Penny Hoarder, is always seeking adventure on a budget. Visit her blog at susanshain.com, or say hi on Twitter @susan_shain.

by Susan Shain
Contributor for The Penny Hoarder

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