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Target’s Delay on Hunter Tall Rain Boots Unleashes Storm of Customer Fury

Photo courtesy of Target


Excited shoppers trekked to Target on Saturday morning, hoping to score items from the newest designer collaboration with Hunter.

But the company’s most famous item wasn’t on the shelves.

“For guests eyeing the women’s tall rain boots, unfortunately, they are delayed and won’t be available in stores or online when the collection launches,” the Hunter for Target collection page states. “We apologize for any disappointment and we’ll share more information when we can.”

Kids’ and men’s boots are available, as are women’s short rain boots.

Hunter’s tall rain boots typically retail for $150; the similar Target version is priced at $40. Everything in the Target collaboration, including apparel, tote bags and beach accessories, costs $80 or less.

When we reached out to Target, a representative emailed this statement: “We don’t have anything further to share at this time regarding the delay of the women’s tall rain boots but we will certainly share more information when it’s available.”

Frustrated customers shared their experiences on social media. Customers in North Carolina and Florida reported picking out tall boots at their stores, only to have them taken away by Target employees who said they weren’t allowed to sell the boots.

Meanwhile, a few customers were able to purchase the boots at self-checkout stations. Photos shared via Twitter suggest that the boots may have been recalled due to uneven height.

Target fans may remember that a 2015 collaboration with Lilly Pulitzer was so popular it crashed the retailer’s website.

The Target collaboration is the largest to date for the boot brand, founded in 1856. The collection will be available through June 14 or until it sells out.

Lisa Rowan is a senior writer at The Penny Hoarder who covers the grocery and retail industries.

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