2 MIN READ
If Your City Won’t Deliver Road Repairs, You Can Always Ask Domino’s Pizza
Domino’s Pizza has never been short on gimmicks.
And now, after an intense response to its initial promotion, the pizza chain is expanding its effort to fill America’s potholes, because apparently we need that.
After announcing in June that Domino’s would provide grants to fill potholes in 20 cities around the country, the company received more than 137,000 nominations from 15,275 ZIP codes, a release explained. The program’s popularity led Domino’s to expand the program to fill potholes in one community in each state.
“We knew that people were passionate about pizza, but we discovered that Americans are also very passionate about potholes,” said Ritch Allison, Domino’s CEO, in the release.
Domino’s has been advertising “carryout insurance” that will replace takeout orders that get damaged by clumsy buyers, enthusiastic pets, weather and — you guessed it — potholes.
“Potholes in northeastern Pennsylvania are as prevalent as our region's love for pizza,” Wilkes-Barre, Pennsylvania, Mayor Tony George said in the Domino’s statement. That town’s paving project began this week.
Critics have been vocal about what this says for the state of local road maintenance and how we spend our tax dollars. Aren’t things looking pretty bad if we need a pizza company to come in and fix our roads?
Eric Nurenberg, city manager of Milford, Delaware, wrote an op-ed for the Washington Post about his city being one of the initial towns in the program.
“We worked with a Domino’s ad agency to ensure that the city would be portrayed in a positive light (not as some pothole-infested place you’d never want to visit),” Nurenberg wrote.
He said that Domino’s stipulations were minimal, and the company covered the tab to fill 40 potholes. The city budgets about $30,000 per year on road upkeep. “Taking $5,000 from a pizza chain to repair our roads was not a difficult decision,” he wrote.
All it takes to nominate your town is your ZIP code and email address. You may not be saving yourself any money, especially because you’ll probably end up hungry and considering a pizza order. But your town may be able to save a few bucks on road repairs.
Lisa Rowan is a senior writer at The Penny Hoarder who once set up a Domino’s pizza registry as a joke. She swears, it was a joke.
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