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Here’s How Target’s New Restock Program Stacks Up Against Amazon Prime

Restock, Target’s next-day delivery service and Amazon contender, is rolling out nationwide after testing in a handful of markets last fall
Sharon Steinmann/The Penny Hoarder


Restock, Target’s next-day delivery service and Amazon contender, is rolling out nationwide after testing in a handful of markets last fall.

And pricing for the now-nationwide program is even better than expected. While Target Restock orders were originally billed as $4.99 each for next-day delivery of home essentials, the company announced today that delivery is just $2.99. Target REDcard members get Restock deliveries for free.

Target knows how good of a deal it is, too.

“Membership fee?” its cheeky release asks. “Nope.”

The release explains that shoppers can order up to 45 pounds of Target’s “popular essentials” — 35,000 items including paper towels, detergent and nonperishable food items — and receive their orders the next day as long as they order by 7 p.m.

Orders placed after 7 p.m. on Fridays and weekends will arrive in two days, according to the Restock site.

Restock categories include baby, beauty, food and beverages, health, home improvement, household essentials, personal care, pets, and school and office supplies.

With the expansion, Target claims that more than 75% of the U.S. population has access to Restock delivery. Target’s announcement dropped shortly after Amazon announced it would raise the price of Prime memberships from $99 to $119 annually.

Lisa Rowan is a senior writer at The Penny Hoarder covering the retail and grocery industries.

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