Starbucks Is Giving Away $1M Worth of Gift Cards. Here’s How to Get One

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Starbucks 20th anniversary of holiday cups
Photo by Joshua Trujillo for Starbucks

The holidays are for giving –– but don’t worry. You shall receive, too.

This year, Starbucks plans to spread the joy of giving by handing out $1 million in gift cards.

What’s better than a hot cup of coffee during the festive season? One you don’t have to pay for. Listen up, Santa!

How to Get Your Share of Starbucks’ Give Good Initiative

The giveaway is part of Starbucks’ Project Give Good. During this initiative, the coffee chain will give away gift cards to local heroes in communities all over the world.

Starbucks representatives will hand out the gift cards at seasonal events, such as tree lighting ceremonies, caroling and other local events, Time Money reports.  

While Starbucks will hand out gift cards in major urban areas around the country, including Seattle, New York, Chicago and Los Angeles, that doesn’t mean you’ll miss out on the deal if you live in smaller cities. Locations have yet to be announced, but check back on Starbucks’ website, or follow #GiveGood on social media for announcements.

But wait — the generosity doesn’t stop there! On Dec. 5, the coffee chain will bring back its Starbucks for Life sweepstakes. Winners can win free coffee for a week, month, year or even life, as well as other prizes, according to Delish.

Oh, and one more thing. During Project Give Good, Starbucks will grant automatic gold status in its rewards program for a year to anyone who uses the Starbucks app or a registered Starbucks card for a purchase in December.

Generally, members need to earn 300 stars in a 12-month period to get gold status. Members earn two stars per $1 spent.

With gold status, customers are eligible for exclusive perks, including a gold-colored Starbucks card, a free drink or food item for every 125 stars they earn and a double-star day each month. Gold members also share green-level member benefits, which include a free birthday reward, free in-house refills, the ability to pay by phone, exclusive member events and offers, and more.

How’s that for a gift this year? Thanks, Starbucks!

Kelly Anne Smith is a junior writer and engagement specialist at The Penny Hoarder. Catch her on Twitter at @keywordkelly.

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