Practically No One Orders Their Groceries Online, New Gallup Poll Says
Ever feel like you’re the only person who doesn’t get their groceries delivered to their doorstep?
Well, actually… not that many people are doing it.
A new poll from Gallup shows that 84% of people never shop online for groceries. In a survey of 1,033 adults in the U.S., only 4% of respondents said they shopped online weekly for groceries.
Another 11% said they ordered groceries online twice per month or less.
What are people doing instead? Eighty-one percent of the respondents said they’re still going to the grocery store the old-fashioned way: in person.
Parents and those with incomes above $75,000 per year were more likely to order groceries online. People in those categories were also more likely to order takeout or eat at restaurants. “More generally, Americans may just not like to think that far in advance when it comes to what to eat,” the report explains.
But this year’s poll did introduce a new question about grocery shopping habits: Do people order meal kits to prepare at home?
And the news is not great for meal kit companies: Eighty-nine percent of people said they never use them. “There are no significant differences in the low percentages of people who use meal preparation kits by gender, age, employment, income or family status,” the report explains.
The overall lack of dependence on online grocery shopping doesn’t mean shoppers are Luddites who enjoy perusing checkout lane tabloids. Rather, pickup and delivery offerings are still being refined to provide a blend of convenience and value for shoppers.
Until grocers find the magic equation that gets people to buy online, we’ll just have to mutter obscenities at the fickle self-checkout scanners at our favorite stores.
Lisa Rowan is a senior writer at The Penny Hoarder, where she covers the retail and grocery industries.