Monday, Smunday: Heinz Wants to Make the Day After the Super Bowl a Holiday

Super bowl monday
A display of ketchup bottles is pictured at the H.J Heinz Co. exhibition at the Senator John Heinz History Center in Pittsburgh. AP Photo/Keith Srakocic

In the wake of an unprecedented election, record-setting civil protests and executive actions that unnerve millions of Americans, food manufacturer Kraft Heinz Co. is tackling what really matters in 2017: your Super Bowl hangover.

In a two-minute YouTube ad, the company announced yesterday its U.S. employees will all get the day off Feb. 6, 2017, the Monday following Super Bowl LI.

Plus, it invites the whole country to join them.

“For the past 50 years, the best day on earth has been followed immediately by the worst day on earth,” laments a man dressed as a Heinz ketchup bottle.

He’s talking about Super Bowl Sunday, the biggest football day of the year. Kickoff is at 6:30 p.m. EST, after a day of pre-gaming with hot wings and nachos, followed by a night of drinking in either celebration or sorrow, depending on your team’s fate.

It makes for a rough Monday.

So rough, in fact, Heinz claims more than 16 million employees call in “sick” to work the following morning, probably based on a study The Workforce Institute released last year.

Producers even found people on the street to agree. “It’s the worst Monday of the year,” “It’s un-American,” and “You’re naturally just not happy,” disgruntled interviewees and apparent football fans say in the ad.

Should Super Bowl Monday Be a National Holiday?

“It is about time that we made that not-so-awesome Monday more like a Sunday,” says the ketchup bottle.

It’s a Sunday-Monday… a “Smunday,” Heinz has dubbed it.

It encourages us to sign a petition — an actual petition, taking up actual bandwidth at — to make the Monday after the Super Bowl a national holiday.

“If we get over 100,000 signatures, it will be sent to Congress,” the petition says.

(Never mind that Congress doesn’t create “national holidays,” which don’t exist. It creates federal holidays, which have no official say over when private companies can operate. But let’s not get caught up on details…)

The call for a new holiday is obviously a stunt to garner Heinz attention for a fraction of the cost of actually airing a commercial during the Super Bowl — and it’s working.

But its employees really do get the day off.

They don’t even have to be football fans. Sans hangover, they might be able to use that Smunday to make some extra smoney while their co-workers sleep it off.

Your Turn: Do you wish your company would make Super Bowl Monday a holiday?

Dana Sitar (@danasitar) is a senior writer at The Penny Hoarder. She’s written for Huffington Post,, Writer’s Digest and more, attempting humor wherever it’s allowed (and sometimes where it’s not).

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