Here Are Ways to Skirt the Pink Tax on International Women’s Day and Beyond

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March 8, 2017 is International Women’s Day. This year’s theme is #PressforProgress, and its focus is on gender parity and gender inclusiveness.

Today and throughout the year, there are many ways people can work to improve the landscape for women — including helping to fight inequities that put women at a financial disadvantage.

For instance, many people in the U.S pay a “pink tax” on some personal hygiene and toiletry products, like razors and shaving cream.

The term “pink tax” refers to products with pink or flowery packaging that brands believe will appeal to women.

The product inside is often identical to the company’s product designed for men, but it costs more.

The pink tax also extends to products designed for managing menstruation. Although the FDA considers tampons and pads medical devices, some states classify them as a luxury item rather than a tax-exempt necessity.

Florida was the most recent state to eliminate taxes on tampons and pads, saving residents an estimated $11 million per year.   

There’s not much you can do if your state taxes these personal-hygiene products but, there is another way to avoid the pink tax on other items.

Next time you’re stocking up on razor, deodorant and other toiletries, shop by price, not packaging.

We did a little comparison shopping to learn which brands sell products to men for at a far lower price point than products for women.

Suave shampoos were priced about the same, but Dove’s Men + Care line cost less than the same products for women.

The price disparity isn’t always in favor of men, though. We found that a men’s razor was almost $14 more than the women’s version.

The bottom line? It pays to shop around no matter what your gender.

Lisa McGreevy is a staff writer at The Penny Hoarder. She loves telling readers about how to find the best health and wellness deals, so look her up on Twitter (@lisah) if you’ve got a tip to share.

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