Say Cheese: McDonald’s Is Using Snapchat to Hire 250K Summer Workers


McDonald’s wants to bulk up its summer workforce by hiring 250,000 new workers at restaurants around the country.

The company says many of its job seekers are between the ages of 16 and 24 years old, and what better way to reach those potential employees than through one of the apps they use most — Snapchat.

McDonald’s calls its new recruiting tool “Snaplications.” Here’s how it works.

McDonald’s will air 10-second video recruiting ads on Snapchat beginning June 13. Users who swipe up at the end of the ad will be taken to the company’s career page where they can learn more about and apply for jobs available in their area.

This isn’t McDonald’s first time using apps to reach job seekers. The company took a similar approach in Australia earlier this year that allowed job seekers to begin the application process by sending the company a 10-second snap of their own.

According to Jez Langhorn, Senior Director in Human Resources, McDonald’s USA, the company believes the best way to connect with first-time job seekers is where they feel most comfortable — their phones.

“As we see the younger generations seeking out their first jobs, we want to make them aware of the great opportunities available at McDonald’s,” says Langhorn.

A McDonald’s spokesperson told CNN the summer jobs will last from June until August.

Benefits vary according to restaurant location and may include access to programs that help workers complete or continue their education, according to the company’s career page.

Watch for McDonald’s recruiting ads to appear in a Snapchat near you.

To apply right now, head over to the company’s career page to find out what’s available in your area.

Lisa McGreevy is a staff writer at The Penny Hoarder. She’s been able to recite The Big Mac Song from memory since she was seven. Everyone is good at something, right?

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