If You Think No Problem’s Too Big to Solve, Apply to Be United’s PR Manager

United airlines
The domestic coach cabin of a United Airlines 777 aircraft at Dulles International Airport in Sterling, Va. AP Photo/Cliff Owen

We’re all about jobs that come with great benefits, and this one sure fits the bill.

It offers paid time off, health and life insurance, a 401(k) and access to a wellness program.

It even includes free and discounted flights for the whole family.

In this position, you’ll help shape the branding and social media presence of a notable Fortune 500 company that really knows how to make headlines.

Your primary responsibility will be for “creating and maintaining a favorable image and brand reputation” for this company’s local and overseas markets.

If this sounds like a good fit for you, check out this recent job posting for a Manager of Brand Public Relations for United Airlines.

What’s Involved with Public Relations for United Airlines

United is dedicated to “strategic storytelling” as part of its newest efforts that involve “transforming the way United does business,” according to the job description.

The job posting notes the company has “high standards,” so here’s what you need to know to snag this public relations job that opened up a few weeks ago.


It looks like the heart of this job is to help the company stay on message with the media no matter what situations arise.

  • A focus on communications
  • Helping to develop talking points and news releases to support local market announcements
  • Ensuring all communication is in “alignment with key messages and company positioning”
  • Responding to media inquires
  • Acting as “primary company spokesperson during select off hours including weekends”

Though not listed in the job description, you’ll no doubt be expected to adhere to a strict dress code.


In this position, you’ll need the skills to weather whatever comes your way.

In addition to a bachelor’s degree and five to seven years of experience in public relations or communications, you should also:

  • Work well under pressure
  • Have good problem-solving skills
  • Be creative
  • Have a proven track record of managing multiple priorities

Even if you don’t have all the required qualifications, don’t let that deter you from applying — some companies are willing to look beyond professional skillsets most organizations would consider critical.

“The less they have to train you, the better,” business and workplace author Alexandra Levit told Monster.com.

Don’t get discouraged if you don’t land this job. Similar positions within the organization may open up sometime soon.

Your turn: Do you think you have what it takes to land this public relations job?

Lisa McGreevy is a staff writer at The Penny Hoarder. She thinks this job sounds like a drag.

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