Ask Kyle: Our Founder Reveals All His Best Advice for Black Friday

Black Friday
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When it comes to Black Friday, there’s a LOT to know. What to buy, where to buy it, when to go

Sifting through all the information can get overwhelming — especially when there’s some not-so-good advice out there.

To help set things straight, I chatted with The Penny Hoarder’s founder, Kyle Taylor. He’s the savviest Black Friday shopper I know, so I figured he’d have some excellent advice to share.

And I was right… Keep reading to learn all of Kyle’s Black Friday shopping tips!

Is Black Friday dead?

No, definitely not. Black Friday isn’t dead — it’s just different.

You can still grab some great doorbusters by going in person to the store, but honestly, many of the best deals are now available online. They’re also available before Black Friday itself, occasionally popping up in mid-November or earlier.

Some people are calling this the “death of Black Friday” — I’m calling it more time and more opportunities to score deals!

To me, the more options the better! Because it means you can participate in Black Friday in the way that works best for you — whether that’s going out bargain hunting with your family or cozying up with your laptop at home.

Alright, let’s hear it: What are your tips for getting the best prices?

Well, I LOVE stacking deals. And by that, I mean using multiple discount strategies on a single product.

Say you want to shop at Walmart on Black Friday. Before going, you could use a cash-back rewards card to purchase a discounted Walmart gift card at Raise, which you’d then use to do your shopping. That means you’re earning cash back and saving money — before you even leave the house!

If you want more details, check out this comprehensive guide to stacking deals from our very own Dana Sitar.

I also recommend downloading Black Friday apps to help you keep track of the deals, and following your favorite stores on social media — as they often share deals on those channels first.

What’s NOT a good deal on Black Friday?

Simple: If you don’t need it, it’s not a good deal. Don’t be tempted to buy things just because they’re on sale.

More specifically, toys and jewelry are cheaper other times of the year, and you should also avoid off-brand laptops and tablets.

For a full list, check out our post about what not to buy on Black Friday.

Is there a way to earn money instead of spending it on Black Friday?

If Black Friday shopping isn’t for you, there are lots of other ways to spend your day.

I always recommend spending time with family — but if you’re itching to make an extra buck, you could do anything from organizing coupons to starting your side-hustle.

Need more ideas? Here are 25 ways to make money on Black Friday.

I know you love free stuff. Have you seen any good Black Friday giveaways?

Even better than Black Friday, we’re hosting a Purple Friday giveaway here on The Penny Hoarder!

Tell us what would help you spend time, not money on the day after Thanksgiving — and we might just help you do it! We’re giving away 50 prizes, each worth up to $10,000 in value. The deadline to enter is Friday, Nov. 11 at 11:59 p.m. EST.

I can’t wait to read your stories!

Thanks so much for your tips, Kyle! In closing, can you share your No. 1 Black Friday tip?  

It might not be what you’d expect me to say, but here it is: Make a budget and a list.

While I want everyone to get killer deals on Black Friday, I only want people to get deals they can afford.

To help you stay on track, our team’s created an awesome holiday shopping worksheet. Don’t start your Black Friday without it!

Susan Shain, senior writer for The Penny Hoarder, is always seeking adventure on a budget. Visit her blog at, or say hi on Twitter @susan_shain.