Build-a-Bear Workshop Has a One-Day Sale Where You Pay Your Age in Dollars

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EDITOR’S NOTE: Due to overwhelming turnout, Build-a-Bear Workshop has closed the lines at all their U.S. stores and is not accepting any additional customers for the Pay Your Age Day promotion. The company is issuing vouchers for Bonus Club members who missed out on the deal.

If you’ve ever wished your kids could stay little forever, here’s one more reason time should freeze and keep them young always.

Build-a-Bear Workshop is having a special promotion Thursday, July 12, when customers can buy a bear — or any other plush toy in the store — by paying their age in dollars.

If you’re familiar with Build-a-Bear, you know those customizable stuffed animals don’t come cheap. You can really snag a deal if your 2-year-old gets, say, a $24 bear for $2.

But before you load up your car with the kiddos and head to the mall, here’s what you need to know about this promotion. First, you have to make sure you sign up for Build-a-Bear Workshop’s Bonus Club, because this deal is only valid for Bonus Club members.

Signing up is free and simple, and you can even sign up in the store on the day of your visit. You can always opt out later. But if you’re a repeat customer, you can earn rewards points for your spending, plus get the scoop on future promotions and special deals.

You’ll also want to keep in mind that outfits and accessories are sold separately and aren’t part of this deal. And this special sale is for in-store purchases only, so don’t expect to pay your kid’s age if you’re buying online.

Another note: Don’t waltz in right before the store closes and expect to get your full pick of everything Build-a-Bear sells. This promotion is based on what merchandise is in the store at the time of your visit. Get there early for the best selection.

Regarding ages — if your child is under 1 year old, you’ll still have to pay $1. That’s the minimum sale price. But if you happen to be buying a bear without a little one in tow, the maximum you’ll pay for one bear is $29 even if it’s been awhile since your 29th birthday.

The store will be going by the honor system, so no need to track down your kid’s birth certificate. And if you have multiple kiddos, bring them all. According to the frequently asked questions for this promotion, all children who are accompanied by an adult who’s a Bonus Club member can get in on this deal.

Nicole Dow is a staff writer at The Penny Hoarder. She just Googled to find her nearest Build-a-Bear Workshop. 🙂