Here’s How Much Americans Will Spend on Easter This Year (Spoiler: It’s a Lot)

Easter holiday spending
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I’m a sucker for holidays. I like the decorations, the special events and gathering with family and friends in celebration.

The only thing I don’t love is the cost.

Holidays can be huge money-suckers hidden under the guise of following traditions. The cynical side of me wonders if companies like Hallmark beefed up the way we celebrate, all to make a profit.

But I’m not the only one who feels like my wallet is getting wrapped up in holiday spending.

Retailers expect consumers to spend a record $18.4 billion for this upcoming Easter holiday, averaging out to $152 per person, according to the National Retail Federation.

That’s up from $17.3 billion in spending last Easter.

Holiday Spending: Where Do the Dollars Go?

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As you can probably expect, candy ranks as the most popular Easter expense, with chocolate delicacies coming in as the most in-demand treat, according to GOBankingRates.

Nearly 89% of Americans plan to buy about $2.1 billion worth of Easter candy, and the average consumer will spend $28.11 on candy.

Chocolate bunnies aside, candy companies will produce an estimated 16 billion jelly beans this year to fill plastic eggs or to be stuffed in pastel baskets.

If you’ve got an inclination to DIY your Easter treats, try these goodies for under $10.

Not All Food is Sweet, and Not All Basket Items are Edible

Indulging your sweet tooth is wonderful, but at some point over the holiday weekend, you’ll need to eat some real food.

GOBankingRates reports about 87% of consumers will be throwing their funds at menu items for an enjoyable Easter dinner, spending about $61.74 each.

About 61% of spenders will be shopping for other gifts, such as bubbles or beach toys. Each consumer will spend an average of $46.70 on those goodies.

For a fun, personalized twist, try some of these thrifty DIY Easter basket stuffers.

Cards, Clothes and Chrysanthemums

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Greeting card giant Hallmark ranks Easter as the fifth most popular holiday for card buying, industry wide. According to GOBankingRates, an estimated 48% of consumers will purchase an overall total of over 57 million cards. That’s an average of about $17.20 spent on Easter cards per person.

About half of Americans are expected to buy new clothes for the holiday, spending $60.55 — a $4 bump up from last year.

Homes will be dolled up as well. Just over 42% will buy Easter-themed home decor, and the average consumer will spend $28.11 doing so.

Spending on flowers is the least popular Easter-related cost. Only 39% of Easter shoppers are buying houseplants or floral arrangements, like lilies, tulips and chrysanthemums. The average consumer will spend about $31.66.

Smart Shopping

The National Retail Federation estimates 58 percent of consumers will shop for their Easter goodies at a discount store.

More than a quarter — 27 percent — will shop online, having the option to compare deals from multiple sites.

Planning ahead and setting a budget are good ways to reign in holiday spending. This advice on how not to overspend during the Christmas holiday can be applied to Easter as well.

Your Turn: Do you have any tricks to help you save money on Easter goodies?

Nicole Dow is a staff writer at The Penny Hoarder. She could go for some deviled eggs, but no chocolate bunnies or jelly beans, please.