M.A.C. Is Giving Away Free Lipstick on Saturday, and We’re All Freaking Out

colorful lipstick
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What emoji should I use for this announcement? The red siren? The Edvard Munch-esque scream face?

Maybe just the lipstick smooch. 

This is not a drill, makeup fans. This is worthy of an emoji storm. This is a free lipstick giveaway from M.A.C.

M.A.C. Lipstick Is Free Because it’s National Lipstick Day

Saturday, July 29 is National Lipstick Day, and M.A.C. is celebrating by giving away free full-size tubes of its iconic lip colors.

You’ll have to choose from a special selection of shades, but rest assured this is a no-strings-attached, 100% free chance to snag M.A.C. lipstick worth $17.

M.A.C.’s press team advises fans to get there early July 29 to get their freebies. It’s up to you to hustle over to to your nearest M.A.C. purveyor in the U.S. on Saturday before supplies run out.

Don’t have a M.A.C. storefront near you? The offer is good at any M.A.C. retailer, including Ulta and department stores. Call your local store to make sure it’s participating and confirm store hours.

Lisa Rowan is a writer and producer at The Penny Hoarder. She knows she can’t walk into a M.A.C. store “just to look.” Can’t be trusted.