Target Hopes Its One-Day Online Sale Will Make You Forget Amazon Prime Day

Tiffany Desonie shops at a Target store in St. Petersburg, Fla., on on Oct. 24, 2016. Sharon Steinmann/The Penny Hoarder

While Amazon prepares to power through 36 hours of Prime Day deals, Target is joining the summer shopping frenzy with its own sale.

Available on July 17 only, Target will offer discounts across entire departments and special deals on popular items. No need to grab your car keys — all the deals are online.

“[This] one-day sale is for everybody — no membership required,” Target said in a statement last week, emphasis theirs.

Expect more of this, innocent summertime shoppers. is advertising “ultimate summer specials” on its site, reminding shoppers that it offers free two-day shipping without a membership fee.

Macy’s is offering a “surprise” sale through Tuesday with free shipping and 25% off in some departments. “Look what you can get for under $119!”, a slide on the homepage blurts out.

Even if you don’t plan to shop on Amazon Prime Day, you must still face constant reminders of Amazon Prime Day.

But back to the Target deals, before you get summer shopping event fatigue.

Target’s home brands will be 30% off all day, along with baby gear and some Google products. Beauty and personal care items will be marked down by 25%. Additionally, if you spend $20 on books, you’ll save $5.

If you spend at least $100 on during the sale, you’ll get a free six-month Shipt membership, which provides same-day delivery from the store. Annual Shipt memberships cost $99.

Meanwhile, if you place a Target Restock order for next-day delivery during the event, you’ll receive free shipping instead of the typical $2.99 delivery fee.

Target’s online, one-day sale will start “early in the morning” on July 17 and end at 11:59 p.m. Central Standard Time.

Lisa Rowan (@lisatella) is a senior writer at The Penny Hoarder covering the retail and grocery industries.