Winn-Dixie Just Killed fuelperks! (and That Could Actually Be a Good Thing)

Samantha Dunscombe/The Penny Hoarder

Oh, fuelperks! I used to be such a huge fan — until I realized the fuel rewards program wasn’t quite worth it compared to my savings from shopping at Trader Joe’s.

That said, it’s no surprise to hear that Winn-Dixie will discontinue its fuelperks! rewards partnership with Shell gas stations in April.

If you’re a die-hard Winn-Dixie fan wondering what’s next, the regional grocer announced plans for a replacement program — and it sounds pretty exciting.

In With the New: Winn-Dixie’s Partnership With Plenti

Winn-Dixie is partnering with Plenti, a rewards program that allows users to rack up points while they shop. The grocer is calling the new program, which debuts April 5, “Winn-Dixie Rewards with Plenti.”

Customers will earn points for every dollar they spend, plus they’ll receive bonus points by purchasing specially marked items. They will also have the opportunity to earn points by shopping online through the Plenti Online Marketplace or on the Plenti mobile app.

Users can redeem points they accumulate under the new program at big-name stores and businesses, including AT&T, Exxon Mobil, Expedia, Hulu and more.  

As reported by the Tampa Bay Times, Winn-Dixie parent company Southeastern Grocers created the new rewards program in response to problems they heard about from customers. One concern was that fuelperks! rewards expired too quickly (they expired at the end of the month). Under the new program, customers have two years to use their points.

Southeastern Grocers CEO Ian McLeod also told the Times that the drop in gas prices over the last few years has contributed to decreased use of the rewards program. That encouraged the chain to revamp its program to include a wider variety of ways to use rewards points.

Shoppers can still earn fuelperks! through March 26, but Winn-Dixie encourages them to redeem their points before the new program launches April 5.

Winn-Dixie rewards members can link their rewards card to the new Plenti program here.  

Your Turn: What do you think of Winn-Dixie’s new rewards program?

Kelly Smith is a junior writer and engagement specialist at The Penny Hoarder. Catch her on Twitter at @keywordkelly.