Who doesn’t love the thrill of the hunt?
The #PizzaHunt, that is.
Now through August 31, Pizza Hut and Pepsi have partnered up to send you on an epic mission… and get you some free pizza in the process.
What are the rules of engagement?
Glad you asked.
Find a Pizza Pepsi Emoji and Win Free Pizza
When you find a Pepsi bottle bearing a pizza emoji and bring it to a participating Pizza Hut location, you’ll get a free personal pan pizza.
It’s part of Pepsi’s broader emoji ad campaign: Labels come printed with the smiley faces, ice cream cones and bowling balls you recognize from your smartphone’s keyboard.
We’re not so sure of Pepsi Chief Marketing Officer Dave Timm’s claim that emojis are “a universal language that have the ability to connect people around the world… the same way that Pizza Hut can bring people together around the dinner table.”
But it’s a cool campaign. Who doesn’t love emojis? And who doesn’t love pizza? And for real, who doesn’t love free pizza?!
Ready to Go on a #PizzaHunt?
Participation is easy: Just find a Pepsi bottle bearing the pizza emoji — either a slice or a whole pie (see Pizza Hut’s promo page to learn exactly what they look like).
Snap up your bottle of bubbly goodness and head to your local participating Pizza Hut to get your free personal pan pizza. Simple as pie… pizza pie, that is.
Be forewarned, though: ALL the bottles have emojis on them, so you might have to do some serious searching to find the right one.
In fact, the squad of Penny Hoarders who went on a #PennyPizzaHunt were unsuccessful in finding even one pizza emoji… even after checking three different stores!
So think of your mission like a search for Willy Wonka’s elusive golden ticket — except luckily, you can see the label before you commit to buying the soda.
Just don’t be surprised if the shopkeeper gets a little annoyed when you dig all the way into the back of the fridge in your quest, and try not to mess up the carefully organized bottles too much.
Your Turn: Will you go on the #PizzaHunt?
Jamie Cattanach (@jamiecattanach) is a staff writer at The Penny Hoarder. Her creative writing has been featured in “DMQ Review,” “Sweet: A Literary Confection” and elsewhere.