Ditch the Black Friday Crowds and Shop These 14 Small Businesses With Big Online Sales

small business sales
KucherAV / Shutterstock

Some people love the Black Friday experience: the crowds, the excitement, the victorious feeling of scoring a great deal.

Me? I’m not a fan of big lines or chain stores, so I’ve avoided Black Friday shopping like the plague.

But, let’s face it: That’s not going to get me any deals. Thankfully, the Internet has been a game-changer for people like me.

You no longer need to battle the crowds on Black Friday or only shop at major retailers.

Why? Because many small businesses are offering sales of their own — some you can even access from the comfort of your own couch.

If you want to skip the lines and support small businesses this Black Friday, here are 14 small retailers with big online sales. Many are offering exclusive discounts for our readers!

Black Friday Deals for Pet Owners

Are you the proud parent of a “fur baby”? These sales are for you.

Simply Stout

Simply Stout has a small — but cute — selection of handmade dog toys and accessories for your pet (or pet-obsessed friend).

Our Pick: Black and White Houndstooth Dog Bow Tie ($12.99)

Black Friday through Dec. 4, 2015: 20% off any purchase using code “PENNY20”; free shipping on orders over $40

Ruffit Dog Carriers

Want a snazzy way to bring your best friend along for the ride? Check out these doggy backpacks from Ruffit!

Black Friday to Cyber Monday: $59 each (40% off)


If you wish you could find healthy food for your dog, look no further than Pawstruck. All the chews, bones, food and treats on this site are made from all-natural ingredients.

Our Pick: Merrick Turducken Chicken Bites ($7.49)

Black Friday: Free Fetchers Candy Cane dog treat with every purchase made between Wednesday, Nov. 25 through midnight PST on Black Friday

Cyber Monday: 25% off everything sitewide using code “PENNYHOARDER”; free shipping on orders over $49

Black Friday Deals for Beauty Lovers…

Beauty products make great stocking stuffers — and we won’t tell if you keep a few for yourself!

Saving Grace Hair

If you dye your hair, you know how annoying it is when your roots begin to show in between treatments. Saving Grace Hair powder is here to the rescue! It covers your roots and absorbs excess oil.

Our Pick: Dark Brown Hair Powder ($14.99)

Black Friday to Cyber Monday: 35% off any purchase from now until Nov. 30, 2015 using code “PENNYHOARDER35”


Feed your skin well with natural body butter from Ellovi, made from only six ingredients. (They say you can actually eat it!)

Our Pick: Vanilla Lip Butter ($5)

Black Friday to Cyber Monday: Buy one, get one free on any product; free shipping in the U.S.

New Leaf Naturals

New Leaf Naturals also offers an array of natural bath and beauty products in yummy scents.

Our Pick: Stink Stopper All Natural Deodorant ($7)

Black Friday to Cyber Monday: Buy three lip balms, get the fourth free using code “BFLIP15”; buy one gift set, get one 50% off using code “BFGIFT15”

Dec. 1-18: 10% off any order $10 or more using code “PHRDR15” (exclusively for The Penny Hoarder readers!)

Black Friday Deals for Fashionistas

Let’s face it: The dress you wore to every holiday party last year isn’t going to cut it this season.

Unique Vintage

If you’ve got vintage tastes, you might like Unique Vintage, which has everything from dresses to swimwear and shoes.

Our Pick: Red & White Polka Dot Fit and Flare Dress ($52)

Cyber Week: 25% off sitewide, including clearance items

Black Friday: Choose from a variety of dresses for $25 — up to 80% off!

Cyber Monday: 30% off sitewide


Nobody wants to leave their purse on the floor while eating out or sitting at the bar. Clipa is an attractive purse hanger that stays on your bag so you don’t lose it.

Our Pick: Clipa 2 in Matte Silver ($15.99)

Black Friday: 10% off any Clipa using code “PENNYHOARDER”; plus a free gift bag for each Clipa ordered, and one free gift per order

Black Friday Deals for Homebodies

Whether you’re an aspiring Martha Stewart or a true couch potato, the following sales are right up your alley.

Grab Green

If you’re like me, you wish you used greener products around the house — but balk at the cost.

Grab Green has great prices on non-toxic laundry and cleaning products, and is offering a massive 75% discount for 10 minutes on the morning of Black Friday!

Our Pick: Fragrance-Free Laundry Care Starter Bundle ($23.75)

Black Friday: 75% off everything from 10 a.m. to 10:10 a.m. EST using code “blackfriday20152”; 50% off sitewide using the same code after that.

Huckle & Goose

What a cool idea: Huckle & Goose sends you curated meal plans featuring high-quality recipes and seasonal ingredients. Never let the farmers market stump you again!

Our Pick: Dinner Meal Plan ($12 per month)

Black Friday: 50% off monthly meal plans using code “PENNYHOARDER” through Dec. 31, 2015

Black Friday Deals for Parents

Expecting a new addition? Or just trying to stay sane with the little ones you have? Check out the following stores.

Preggo Leggings

I don’t know about you, but I wish I could wear leggings all the time. If I ever get pregnant — I will.

Preggo Leggings are a fun option that grow with you during your pregnancy.  

Our Pick: Kiss Me Hello Leggings ($35)

Black Friday to Cyber Monday: 40% off sitewide using code “PENNY40” (Penny Hoarders get exclusive early access starting at 6 p.m. EST on Thursday!)


When it comes time to change a diaper, I usually hand back the kid.

But if you’re a parent, you might like Wiggletot’s changing table vest, which attaches to the changing pad and keeps your baby in one place.

Our Pick: Wiggletot Changer Detachable Vest and Changing Pad Cover ($39.99)

Black Friday to Cyber Monday: Buy one, get one free using code “BOGO”; or get 35% off using code “PENNY” (exclusive for our readers!)

Print Art Kids

Want to keep your kids’ art for posterity? Print Art Kids is a cute site that lets you turn artwork into notebooks, cards, return address labels, etc.

Black Friday to Cyber Monday: Free sheet of 30 return address labels with purchase of $75 or more using code “TPHRAL”; or free set of eight custom blank notecards with purchase of $75 or more using code “TPHNC8”; plus, Penny Hoarder readers will get an additional 10% discount to use on a future order of $75 or more

Black N Bianco

I don’t know why a baby would need to wear a suit — but I’m all about it because they look a-dor-able.

If your child is in need of formal wear, Black N Bianco seems to have good prices. (Not sure what the going rate on a baby tux is…)

Our Pick: Baby Boy’s Wedding Tuxedo with Tail ($19.99)

Black Friday: 70% off all pinstripe suits; 50% off boy’s black suits and tuxedos; 30% off boy’s white suits and tuxedos; free shipping

See? You don’t have to wait in line or only buy from big box stores on Black Friday.

I’ll be supporting small businesses from my official station — the couch.

Your Turn: What’s your favorite small online retailer?

Disclosure: Some of the links in this post are affiliate links. We would have shared them with you anyway, but a true “penny hoarder” would be a fool not to take the company’s money. 🙂

Susan Shain, senior writer for The Penny Hoarder, is always seeking adventure on a budget. Visit her blog at susanshain.com, or say hi on Twitter @susan_shain.


The Penny Hoarder Promise: We provide accurate, reliable information. Here’s why you can trust us and how we make money.