201 Military Discounts for Active Duty, Retirees and More


Reviewed by Mackenzie Raetz, CEPF®
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There is no concrete way for American civilians to offer proper thanks to the servicemen and women who put their lives on the line to protect the interests of the country they serve. 

Still, many stores and consumer brands try their best to show gratitude by offering discounts to service personnel whenever they make purchases. There are hundreds of places that have military discounts, and we made an extensive list of them.

Who Gets Military Discounts?

Discounts are routinely offered to active duty, National Guard or Reserve and military dependents, who may be asked to show a Department of Defense dependent identification card. Discounts also are typically extended to veterans and DOD retirees.

There are discounts offered specifically to members of veteran benefit groups such as WeSalute+, USAA or Veterans of Foreign Wars. If you are a service member but are not aligned with any of those groups, you might want to investigate the services and advantages they offer to see if it’s worth it to join.

Memorial Day weekend and Veterans Day are times when many entertainment and restaurant venues offer special discounts as well.

Many of these retailers offer their discounts through accounts in ID.me or SheerID, which are independent verification services that offer free registration. Note: discounts were sourced in October 2026.

Save More Money Outside of Military Discounts

Active and retired service members can enjoy a long list of discounts, but there are other ways most of us could be saving. Check out some of our favorite ways to save money below.

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The Penny Hoarder Auto Insurance Tool Save ~$500 per year Provide some basic information
AmOne Save on interest payments with a personal loan Answer a 10 quick qualifying questions
Balance Transfer Credit Cards* Cancel Your Interest Payments Until 2027 Apply for a 0% Interest Credit Card
Upside Save $40/month on Gas Download this free app

201 Ways for Military Personnel To Save Money

Restaurants

No matter where you’re eating, it doesn’t hurt to ask if there’s a military discount. Even if the chain as whole doesn’t have a military discount policy, the local franchise owner may provide one.

1 . A&W

The company website notes A&W has honored service personnel since 1919. With military ID, active or inactive personnel receive a discount year-round (varying in amount by location) at A&W restaurants.

2. Applebee’s

Applebee’s offers a family atmosphere and a percentage discount off meals for military personnel, though this discount varies by location. They also usually give service members a free meal on Veterans Day.

3. Arby’s

Based on location, active and inactive military personnel receive a percentage-off discount with military ID at Arby’s locations. Some locations limit this to Veterans Day, while others offer it year round.

4. Ben & Jerry’s

The military discount at Ben & Jerry’s varies by location but ranges between 10 and 15%. Some scoop shops offer a free 2-scoop on Veterans Day, too.

5. Bennigan’s

Active military and veterans usually receive 10 to 25% off the total check at Bennigan’s, but this can vary by location.

6. Bob Evans

Bob Evans restaurants offer veterans and active duty military members with ID a free meal on Veterans Day.

7. Bonefish Grill

Seafood lovers who are also armed forces personnel, veterans or first responders get 10% off their check every day at Bonefish Grill.

8. Boston Market

A discount varying from 10 to 25% depending on location is offered to anyone with a military ID at participating Boston Market restaurants.

9. Bubba Gump Shrimp Co.

Bubba Gump Shrimp Co. offers a 10% discount to those who have served on Veterans Day. One servicemember’s discount can be applied to a party of up to four.

10. Buffalo Wild Wings

Based on location, BWW offers a 10% discount to military personnel with ID and a free basket of wings and fries on Veterans Day.

11. Burger King

Some Burger King locations offer 10% off all food and drink items to military personnel with valid military ID.

12. Carl’s Jr. (Hardee’s)

Carl’s Jr. and Hardee’s offer a 10% to 20% military discount year round at participating locations.

13. Carrabas

Carrabas offers a 10% discount to active duty and non-active duty military with ID. This discount is available at any time of year and is also available to military family members.

14. Chevys Fresh Mex

At certain locations, Chevys Fresh Mex offers 20% off meals for military personnel. It has historically offered some type of free meal on Veterans Day, too.

15. Chick-fil-A

Some Chick-fil-A locations offer a 10 to 50% discount to active duty and retired military personnel. Tie your Chick-fil-A One account to your military service through ID.me, and you’re more likely to receive push offers related to your service when they are available.

16. Chili’s

Chili’s offers a free meal from a limited menu to veterans and active duty military personnel on Veterans Day. Some locations may offer a daily 10% military discount with a valid military ID.

17. Chuck E. Cheese

Chuck E. Cheese offers military discount deals through its Alpha and Bravo deal packages. A military ID is required, and customers can request a coupon code online or in person. These deals are also available for military and veteran family members.

18. Cici’s Pizza

Cici’s Pizza does offer military discounts depending on location, but all locations offer a free buffet on Veterans Day. Check locations for details.

19. Cinnabon

Select Cinnabon locations offer a 10 to 15% discount on bakery items for military members and veterans. At some locations, this discount is available year-round, while at others it is only available as a part of a Veterans Day promotion.

20. Dairy Queen

Depending on location, Dairy Queen offers 10 to 50% off of an order, as well as a free Blizzard on Veterans Day.

21. Dave & Buster’s

Dave & Buster’s offers a 15% military and veteran discount on food and non-alcoholic beverages with a valid ID.

22. Denny’s

Some Denny’s locations offer a military discount of 10%, and most locations provide a free grand slam during the morning hours on Veterans Day.

The outside of a Dunkin' Donuts.
Photo courtesy of Dunkin’ Donuts

23. Dunkin’

A military identification card is required to get the 10% discount on food and drink at some individual Dunkin’ locations. There is no nationwide discount. However, all locations offer a free donut to veterans and active-duty personnel on Veterans Day.

24. El Pollo Loco

El Pollo Loco offers a 15% discount to all military and first-responder personnel, but the discount is limited to $1.50.

25. Famous Dave’s BBQ

Some Famous Dave’s locations offer  a military discount of 15% on select days throughout the year, and on Veterans Day, the entire chain offers a specific menu item free (in 2025, it was a free chopped pork sandwich with your side of choice).

26. Fuddruckers

Active duty and retired military are offered a discount, varying by location, with a valid ID at Fuddruckers. Some locations also offer a free meal for Veterans Day.

27. Golden Corral

Depending on location, the military discount at Golden Corral is 10 to 15% throughout the year. All locations hold a Military Appreciation Night on Veterans Day, where anyone who has ever served in the U.S. military gets a free buffet dinner from 4 p.m. on.

28. Hard Rock Cafe

Hard Rock Cafe offers a 15% discount on all food and non-alcoholic drink items. Veterans also get an automatic upgrade to Legend status at Hard Rock casinos and hotels.

29. Hooters

Hooters offers a 10% discount to military personnel daily and a 20% discount on Tuesdays. The chain also offers a free entree to service members on Veterans Day.

30. IHOP

IHOP offers free pancakes to military personnel on Veterans Day. During the year, some IHOP locations offer a 20% discount to military personnel, although that is up to the owner’s discretion.

31. Longhorn Steakhouse

Longhorn offers a 10% discount on the entire meal to military personnel year-round and a free appetizer or dessert on Veterans Day.

32. Noodles & Company

Noodles & Company offers a 15% discount to all service personnel with a valid service ID. Plus, their employees who are veterans get a paid day off on November 11.

33. Omaha Steaks

A $10 discount on purchases of $79 or more is available to active duty military members and veterans, as well as spouses, at Omaha Steaks.

 

This is an exterior photo of Outback Steakhouse.
Photo courtesy of Outback Steakhouse

34. Outback Steakhouse

Outback Steakhouse offers a free Bloomin’ Onion and your choice of a Coca-Cola product or 16 oz. draft beer to active duty service members and veterans on November 10 and 11, 2026. 

Plus, if you have Dine Rewards during your visit on these two days, you’ll earn a “Hero’s Meal”, redeemable between November 16, 2206 and May 2, 2027. Some locations may offer a 10% military discount throughout the year.

35. Panda Express

Some  Panda Express locations may offer a 5 to 15% military discount.

36. Pizza Hut

Some Pizza Hut locations offer a military discount, but the amount of the discount may vary. It’s typically not able to be stacked with other coupons or deals.

37. Popeye’s

Popeye’s military discounts vary by location, but when they’re offered, they’re typically somewhere between 10 and 20% off.

38. Red Lobster

Veterans and active-duty military get 10% off their individual order, excluding alcohol, at participating Red Lobster locations with proof of service. At some locations this may be everyday, while at others you’ll have to wait for a specific day of the week, like ‘Military Mondays.’ Typically, there is also a Veteran’s Day offer at participating locations. In 2025, it was free shrimp and chips.

39. Red Robin

As part of its regular loyalty program, Red Robin offers special package deals to military personnel who indicate their affiliation at sign up. It also offers a free Big Tavern Burger and Bottomless Steak Fries on Veterans Day.

40. Schlotzsky’s

Eligible service members receive a 10% discount, but it depends on each Schlotzsky’s location. Some locations offer greater discounts, up to 30%.

41. Skyline Chili

Skyline offers a 10% discount to military personnel at some locations. You can call ahead or ask at the store to see if a discount is offered. Skyline often has specials on Veterans Day, as well.

42. Texas de Brazil

A 10% discount is offered to armed forces personnel, EMS and teachers at Texas de Brazil. In the past, they have also offered discounts of 15 to 20% off for the weeks of Veterans and Memorial Day, which could be applied to a table of four.

43. Texas Roadhouse

Some Texas Roadhouse locations offer a 10% discount to military personnel. If you visit between 11 a.m. and 2 p.m. on Veterans Day with proof of service, you can get a free meal voucher, redeemable between November 11, 2026 and May 31, 2027.

44. Wendy’s

Wendy’s offers discounts to members of WeSalute through a custom WendyMail savings program. Some Wendy’s locations may also offer you a free breakfast item on Veterans Day.

45. Zaxby’s

Some Zaxby’s locations offer a 10% discount with valid ID to military personnel. It also offers a free item from the menu on Veterans Day.

Movie Theaters

Active duty, retired and veteran service members with families will appreciate the discounts offered by the largest theater chains in the country.

46. AMC Theaters

Participating AMC Theatres offer discount tickets to military personnel with ID. 

47. Cinemark

The discount for active military, active reserves, veterans and military dependents at Cinemark varies by location, but most theaters offer savings on ticket prices.

48. Marcus Theatres

Marcus Theatres offers movie tickets at $8.50 at any time for armed forces personnel. There are also sometimes free popcorn promotions for Memorial Day weekend.

49. Regal Entertainment Group

Regal Cinemas offers discounts to active duty military personnel and veterans. Discounts vary by location.

50. Showcase Cinemas

All active duty armed forces members and their dependents can get discounted tickets at Showcase Cinemas. An active service ID is required. Active and retired military personnel and their guests receive discounted tickets on Veterans Day. See discount prices here.

A father takes a photo of his sons while at Disney.
People visit the Magic Kingdom Park at Walt Disney World Resort in Lake Buena Vista, Fla. Ted Shaffrey/AP Photo

Theme/Amusement Parks

Military discounts at theme and amusement parks help lower the cost of admission.

51. Busch Gardens

Busch Gardens offers free admission to armed forces personnel and up to three family members at its main park in Williamsburg. The Tampa Bay location has a military discount of 50% off for up to six tickets. At Tampa Bay, veterans can also qualify for discounted season passes and other perks. 

You access these discounts through the ID.me website. 

52. Disney Land

Veterans and active duty military members can purchase discounted tickets to Disney Land for their family. All tickets must be accompanied by a park reservation for the same dates. 

Prices are as follows:

1-day, 1-park Military Ticket

Can be used from date of purchase through December 30, 2027.

  • Child: $98
  • Adult: $104

3-day Military Promotional Ticket

Can be purchased until December 27, 2026, for use through December 30, 2026.

  • With Park Hopper: $314
  • With Park Hopper + Lightning Lane Multi Pass: $416

4-day Military Promotional Ticket

Can be purchased until December 27, 2026, for use through December 30, 2026.

  • With Park Hopper: $369
  • With Park Hopper + Lightning Lane Multi Pass: $505

53. Disney World

Disney World offers special package prices to military personnel, and there are greater discounts for personnel living in the same state as the theme park. All tickets require advanced park reservation, and tickets can be used through December 18, 2026 with blackout dates the week of Thanksgiving.

The promotional tickets below are available for purchase:

Disney Celebrates America Military Salute Ticket

Visit repeatedly between now and December 18, 2026.

  • With the Park Hopper Option: $499 plus tax
  • With the Park Hopper Plus Option: $529 plus tax

6-Day Disney Military Salute Ticket

  • With the Park Hopper Option: $449 plus tax
  • With the Park Hopper Plus Option: $479 plus tax

5-Day Disney Military Salute Ticket

  • With the Park Hopper Option: $429 plus tax
  • With the Park Hopper Plus Option: $459 plus tax

4-Day Disney Military Salute Ticket

  • With the Park Hopper Option: $409 plus tax
  • With the Park Hopper Plus Option: $439 plus tax

54. LEGOLAND

LEGOLAND offers different discounts to active military and to veterans, non-active military and military families depending on location: 

  • New York: Military members get in free, up to 6 guests get 50% off. 
    • Florida: Military members get in free, up to 6 guests get 50% off. 
  • California: Military members get a discount, determined by the current gate price.

Military members and families also can get reduced rates at LEGOLAND resort hotels:

  • New York: 30% off
  • Florida: 25% off
  • California: 10% off

55. Sea World

Active duty military members, drilling or active reservists and members of the National Guard get into Sea World for free. They can bring up to three guests (who will also get in free.)

56. Sesame Place

Perfect for young families, Sesame Place in Philadelphia also offers free admission to military personnel and up to three guests.

57. Six Flags

Six Flags offers a discount on general admission tickets to active duty and retired service members with valid ID. The exact military ticket pricing varies by location.

A person stands infant of the entrance of Hogwarts Castle at Universal Studios.
The entrance to Hogwarts Castle is seen at The Wizarding World of Harry Potter at Universal Orlando theme park in Orlando, Fla. AP Photo/John Raoux

58. Universal Studios

Universal Studios provides discounted military tickets. The exact eligibility requirements and discount amounts vary depending on whether you are visiting the California or Orlando location.

Miscellaneous Entertainment

These discounts are given to active duty military and veterans from various places.

59. Ford’s Theatre

Ford’s Theatre, the famed location where President Abraham Lincoln was shot, offers active duty military and veterans up to 50% off select tour tickets with a valid military ID.

60. Major League Baseball

All Major League Baseball teams offer discounts to service members, but the discounts differ between clubs. Every team also hosts specials for military personnel and veterans.

61. Georgia Aquarium

On select days throughout the year, current and former U.S. military members can get free admission to the Georgia Aquarium. Family members can join them for 30% off.

62. San Diego Zoo

The world-famous San Diego Zoo offers free admission to active duty military personnel. Spouses and immediate dependents can receive a 10% discount and do not need the military member with them as long as they have proper identification.

63. SiriusXM Radio

SiriusXM Radio offers a 25% military discount on subscription prices to active duty, reserve, veteran and retired military members. Their spouses and dependents can claim the deal, too.

64. U.S. National Parks

Current members of the U.S. military and their dependents can get a free Military Annual Pass to National Parks. 

Gold Star Families and U.S. military veterans are eligible to receive a free Military Lifetime Pass to more than 2,000 federal recreation areas, including national parks, wildlife refuges and forests. 

Information about both programs is available here.

65. The Wilds

The Wilds Animal Park in Cumberland, which is just outside of Columbus, Ohio, offers a free one-day safari to active military members by appointment. Other family members will need to pay admission.

Air Travel

Here are some discounts offered by airlines.

66. Alaska Airlines

Alaska Airlines offers several military discounts: 

  • Discounted rates for veterans, active duty military members on official excused absence and family members in select markets when booked directly with the airline.
  • 5% off all flights when booked through WeSalute+.
  • Discounted Alaska Lounge Day Passes for active duty military members.
  • Pet shipping discount for active duty military members and their family moving on PCS orders.

67. Allegiant Air

Allegiant Air offers discounts on air travel expenses to U.S. active and reserve duty armed forces, veterans and spouses and dependents travelling on the same itinerary. Discounts include up to two pieces of checked baggage free of charge with no oversized baggage fee, and free service for one pet in cabin.

68. JetBlue

JetBlue offers a 5% discount on air travel directly booked through the airline to active duty or active duty family members on the same itinerary. Plus, you’ll get two free checked bags. 

If you’re a veteran, you and your family members can get the same deal, but only through WeSalute+.

69. Lufthansa

The WeSalute+ 5% off Lufthansa flights military discount also applies to these subsidiary airlines: 

  • Austrian Airlines
  • Swiss International Airlines
  • Brussels Airlines.

70. Southwest Airlines

Southwest Airlines offers military discounts to active duty military members and their families, but requires travelers to contact them at 1-800-I-FLY-SWA to determine the discounts available.

71. United Airlines

United Airlines offers a 5% military personnel discount to active duty and veteran military members on flights entirely operated by United or United Plus.

Hotels

Here are some discounts offered by some of the nation’s largest hotel chains that have accommodations in hundreds of cities around the world.

72. Best Western

Best Western offers an extensive list of discounts on room rates to veterans, active duty military members and civilian military service members.

73. Choice

The Choice Privileges Rewards program gives active-duty military members, veterans and their families limited-time Gold Elite status along with discounts at participating hotels.  

74. Hilton

Brands under the Hilton umbrella offer discounted rates for active duty military members, veterans and their family members. 

75. Hyatt

U.S. veterans, active duty armed forces members and their immediate accompanying family members are offered 10 to15% off the standard room rate at participating Hyatt Hotels.

76. Intercontinental Hotel Groups

A valid military ID will be required when you check in under a military discount rate from Intercontinental Hotel Groups, which includes Holiday Inn and Candlewood Suites locations. The military discount rate is determined by the individual hotel management .

77. LaQuinta Inns & Suites

Save 12% on accommodations at LaQuinta Inns & Suites with military identification. Discounts are offered to active military, veterans and family members.

78. Red Roof Inn

A 10% room rate reduction is available at Red Roof Inn for active-duty military members and veterans.

79. Marriott

Marriott Hotels offers discounted rates to military personnel depending on availability.

80. Sandals Resorts

A 10% discount on one room is available for all Sandals Resorts reservations for active duty service members and veterans.

81. Wyndham

Wyndham Hotels offers 15% off bookings for military members. When you denote your military status in your Wyndham Rewards account, you’ll automatically be upgraded to Gold Status.

Car Rental

Here are some discounts offered by car rental companies that are helpful for business or leisure travel.

82. Avis

Through WeSalute+, Avis offers up to 35% off base rates to U.S. armed forces veterans, active duty personnel, National Guard and Reservists and military spouses.

83. Budget

With a WeSalute+ membership, active duty armed forces service members, reservists, veterans and immediate family members can enjoy up to 35% off on Budget car rental rates.

84. Enterprise

A 5% discount is offered to active duty personnel, armed forces veterans, and National Guard reservists through Enterprise Rent-A-Car. 

85. Hertz

Hertz offers a military car rental discount to active-duty service members, National Guard, reservists, some veterans and military spouses.

Miscellaneous Travel

Here are some discounts offered by various travel companies.

86. Cheap Caribbean

Sign up for Waves4Warriors and receive $150 off your next vacation booked through Cheap Caribbean. This discount is available to active-duty military members, veterans and military families.

87. Ikon Pass

Active duty and retired military and their adult dependents can receive discounts on all Ikon Pass products.

88. Vail Resorts

The Epic Military Pass from Vail Resorts offers unlimited, unrestricted access to 40 resorts for $230 for active and retired military and their dependents. Veterans and their dependents can purchase an Epic Military Pass for $659. But hurry, as prices will go up by mid November 2026.

89. Amtrak

Amtrak offers a 10% military discount to active-duty military service members and their families and offers them first-serve status in ticket lines. Some restrictions apply.

90. American Airlines

If you are a WeSalute+ member, you can get 10% off the land portion of American Airlines vacation packages.

91. Delta Vacations

Delta Vacations offers hundreds of dollars off packages to armed forces personnel. A military email address is required for booking.

92. Greyhound

Service members and family members get 10% discounts on select Greyhound tickets purchased through the WeSalute+ program.

Cruise Lines

Here are some military discounts for cruise lines.

93. Carnival

Carnival Cruise Lines offers discounts on cruises to U.S. Military members and veterans. You can get up to 40% off cruise rates and up to $50 in onboard credit for up to three rooms.

94. Norwegian Cruise Line

Norwegian Cruise Line offers a 10 to 20% discount to active-duty military members, veterans and their families on select cruises. The best part? This is one military discount that is actually stackable with other deals and promos.

95. Princess Cruises

Princess Cruises offers up to $250 in onboard spending money for active military members and veterans.

96. Royal Caribbean

Royal Caribbean offers discounted staterooms to military personnel on specific cruises.

Banking

Military discounts extend to interest rates on bank loans and credit cards. Many banking institutions offer restricted interest rates to active-duty service members because of the Servicemembers Civil Relief Act (SCRA) and the Military Lending Act (MLA).

97. America First Credit Union

America First Credit Union offers three benefits to military personnel at the time of writing: 

  • $100 if you  open a credit card and spend at least $500 in 60 days, and keep the account open for at least 6 months.
  • Initial deposit match of up to $50 on Dedicated Savings accounts. 
  • $500 appraisal credit when you apply for a VA home loan.

98. American Express

American Express offers SCRA and MLA resources to assist military service members in finding out the benefits of the programs. Through these programs, interest is capped at 6% if you acquired your debt prior to service and 36% Military APR (MAPR) if you acquired your debt during active duty.

99. Capital One

Capital One offers a special web page of SCRA resources to assist military service members in finding out about all of the benefits of the program. In line with the SCRA, it caps its interest on debt at 4% for military members who acquired their debt prior to service.

100. Chase Bank

Chase waives the $25 monthly service fee and minimum balance requirement for its Chase Premier Plus Checking Account for current service members and veterans. Most other banking service fees are waived as well.

If you are active duty, reserve or National Guard, you also won’t have to pay fees on wire transfers (though veterans don’t qualify for this one.)

101. Citi

Citi offers a wide range of services for military personnel, including reduced interest rates under the Servicemember Civil Relief Act (SCRA) for debt accrued by active-duty military members prior to their service.

102. Navy Federal Credit Union

Navy Federal Credit Union account holders pay no account fees, get free military checks and have early access to military pay with a qualifying military direct deposit.

103. U.S. Bank

Many consumer checking accounts from U.S. Bank are available to active duty military members and veterans with no monthly maintenance fee. 

U.S. Bank won’t charge military members ATM transaction fees for the first four non-U.S. transactions per statement cycle, and if you’re charged fees by the ATM owner, U.S. Bank will refund the fees for the first non-U.S. ATM transaction in the statement cycle.

Insurance

Several organizations, including USAA, specialize in insurance plans for military personnel and veterans.

104. GEICO

GEICO offers insurance rate cuts to active duty and retired members of the U.S. military and National Guard. It also offers an Emergency Deployment Discount when they deploy into imminent danger pay areas as designated by the Department of Defense.

105. Liberty Mutual

Liberty Mutual offers auto insurance rate cuts to active service members, veterans and reserve members, though the exact amount varies upon individual circumstances.

Hardware Stores

These hardware stores are ready to help military personnel with discounted products and services.

106. Home Depot

The Home Depot offers a 10% military discount on eligible purchases for active-duty service members, veterans and their spouses. If you shop through the military exchange, you can get your order tax-free, and delivery is free to APO/FPO addresses on many items.

107. Lowe’s

Lowe’s has a Military Discount Program that provides a 10% discount on full-priced items. It is available to active-duty service members, veterans and their spouses.

Apparel, Shoes and Accessories

Whether it is for the service member or for their family members, there are many discounts available at the best-known clothing and shoe retailers in the country.

An Adidas shoe against a pink backdrop.
Photo courtesy of Adidas

108. Adidas

Adidas offers 30% off full-price items for active-duty military, veterans, spouses and dependents. You can use your military discount twice per month online, or once per month in-store.

109. Aeropostale

Aeropostale offers service members 15% off on many purchases.

110. American Eagle Outfitters

Some American Eagle locations offer a military discount, but the amount and availability vary, and it’s only applicable to in-store purchases.

111. ASICS

A military personnel discount of 30% is offered for all full-priced clothing and accessories in ASICS online and retail stores. It also offers 25% off full-priced footwear. The discount is available to active-duty military members and their dependents, and also to veterans and reservists.

112. Banana Republic

Banana Republic stores may offer a military discount depending on location.

113. Bass Pro Shops-Cabela’s

Bass Pro Shops and Cabela’s offer a Legendary Salute discount of 10% in-store and online as well as 5% off firearms and ammunition.

114. Carhartt

A 15% discount on apparel and accessories is available to service members, first responders and nurses at Carhartt. A signup for ID.me is required.

115. Champion

Champion offers a 10% discount on eligible products to military personnel, including veterans.

116. Cole Haan

Cole Haan offers a 20% discount to military members, their spouses and their dependents.

117. Columbia

Through Veterans Day 2026, military members and first responders get 20% off their Columbia purchases. 

118. Converse

A 15% discount is available to military personnel (active or veteran) and family members at Converse stores.

119. Crocs

Select Crocs styles are available at a15% discount for military personnel.

120. Eddie Bauer

Through an ID.me account, military personnel can save 15% on Eddie Bauer apparel and accessories.

121. Goodwill

Some Goodwill locations offer discounts to military personnel, but the percentage of the discount is different based on location.

Stores line up in Time Square including Forever21 and Disney.
Carmen Mandato/The Penny Hoarder

122. GameStop

GameStop offers a 10% discount on new products, including downloadable content.

123. Foot Locker

Foot Locker offers a 10% discount (up to $100) on most items in-store or online to active duty and veteran military members. Registered dependents also qualify. Verification is required through SheerID. The offer is also good at Kids and Lady Foot Locker.

124. Helly Hansen

The clothing and sports equipment retailer offers a discount to military personnel, veterans and their families through its Helly Hansen Military Discount Program.

125. Hot Topic

Hot Topic offers a 10% discount to military personnel, but they must call customer service to apply the discount to online purchases.

126. J.Crew

Military personnel, health care workers and first responders receive 15% off most items at J.Crew and J.Crew Factory stores and online.

127. Jockey

A 10% discount is available for Jockey products through ID.me to all military service members, veterans and their families.

128. Karen Kane

The women’s clothier Karen Kane offers a 20% military discount off of every purchase.

129. Kohl’s

Every Monday, service members and their families are offered a 15% discount on qualifying in-store purchases at Kohl’s.

130. Levi Strauss

Military service personnel receive a 10% discount on Levi’s apparel.

131. L.L. Bean

Through SheerID, military service members, veterans and their registered dependents can enjoy 10% off purchases at L.L. Bean.

132. Lululemon

The military discount is 15% at Lululemon, and is available to active-duty, reservists, veterans and their dependents

133. Madewell

An in-store discount of 15% off an entire purchase is available to military personnel and their dependents at Madewell.

134. Maurices

A 10% discount is available to military personnel and family members for all purchases at Maurices. This discount will work on top of your 10% everyday Maurices Card discount.

135. Merrell

Merrell, the footwear retailer, offers a 15% discount on all online purchases made by military personnel, verified through ID.me.

A new balance sneaker lays in a bed of flowers.
Photo courtesy of New Balance

136. New Balance

New Balance provides a 15% discount to active duty service members, veterans and their dependents who shop online, verified through ID.me.

137. Nike

Nike offers a 10% discount on online and in-store purchases, with verification through SheerID.

138. Old Navy

Some Old Navy locations may offer a 10% military discount in-store.

139. Ray-Ban

An ID.me account provides a 15% discount to U.S. military members on Ray-Ban products.

140. Reebok

Reebok offers a 30% discount on select items to military personnel and first responders.

141. Steve Madden

Active duty, retired reservists and veterans receive a 25% discount at Steve Madden.

142. Sunglass Hut

Sunglass Hut offers a 15% discount on some items to service members registered with ID.me. The offer extends to active-duty military, veterans, retirees and family members.

143. Sperry

Sperry’s Military VIP program offers a 20% military discount on select, full-price items.

144. The North Face

The North Face offers a 10% discount to all active, reservist, and veteran U.S. military personnel. Spouses and dependents of active-duty service members can cash in on the deal, too.

145. Timberland

The discount is 10% for Timberland for active duty service members, retirees, reservists, veterans, spouses and dependents.

146. Under Armour

A 20% discount is available to all service members and their families for Under Armour products.

147. UNTUCKit

A 25% discount is available to military personnel and veterans at UNTUCKit with an ID.me account.

148. Vera Bradley

Vera Bradley offers a 10% discount to military personnel through an ID.me account.

149. Vineyard Vines

It’s 15% off “almost everything’’ at Vineyard Vines. The offer is open to military personnel and veterans with a SheerID account.

Communications and Electronics

Military personnel also can take advantage of discounts offered by communications and electronics companies.

A silouhette of a woman is shown with the Apple logo in the background.
An Apple store employee wears personal protective equipment in New York. Mark Lennihan/AP Photo

150. Apple

A 10% discount on Apple products and accessories is available to current and veteran military personnel and family members who live in the same household.

151. AT&T

AT&T offers 20% off phone plans to active duty members and veterans. 

152. Dell

Dell offers a 10% discount to service members who verify through SheerID.

153. Hewlett-Packard

HP offers up to 40% off and free shipping to military personnel, first responders and nurses through the ID.me site.

154. Microsoft

All active and veteran military personnel and family members are offered a 10% discount on select Microsoft products and services.

155. Motorola

A 10% discount is available on all Motorola products to active, veteran and reservist service members.

156. Samsung

Save up to 30% on Samsung products and services if you are now or once were a member of the armed forces.

157. T-Mobile

T-Mobile offers discounted plans for active military and veterans.

A man wears a Verizon shirt.
Photo courtesy of Verizon

158. Verizon

Verizon offers a 10% military discount on mobile plans, and fios plans starting at $26 per month. These discounts are available to active military, veterans and their family members.

159. Xfinity

Xfinity offers several exclusive benefits to service members, veterans and military families for signing a minimum-term agreement for service. Some benefits include Xfinity Rewards Diamond member status and flexible line fees.

Vehicles

Military personnel also can get a break on the price of a new vehicle.

160. Airstream

Airstream Salute offers special pricing on new Airstream vehicles for active-duty military, National Guard, reservists, veterans and their spouses.

161. Audi

Audi offers special pricing and financing to active duty military personnel, veterans and their families, including $1,000 toward a lease or purchase of select models. Use ID.me to get your redemption code and bring it to the dealership.

162. BMW

Using ID.me, active duty personnel, retired military, veterans and military family members can receive $500 to $5,000 in purchase incentives toward a BMW vehicle for purchase or lease.

163. Chevrolet/General Motors

Chevrolet/General Motors offers a $500 cash allowance on vehicles purchased by military personnel. It’s only available on select Chevrolet, Buick, GMC and Cadillac models, and only at specific dealerships. If you are a Costco member, the Costco discount may save you even more money.

164. Chrysler

Military personnel are offered a $500 Bonus Cash option with the purchase of a current or prior model year Chrysler vehicle.

165. Ford

The Ford Military Appreciation Program offers special offers on vehicles, cash bonuses and several other programs aimed at benefiting military veterans.

166. Harley-Davidson

At Harley-Davidson, military personnel and veterans can get $500 off new models, and $250 off parts and accessories. 

167. Honda

Honda Military Appreciation extends a $500 discount on purchases and leases of new Honda vehicles to active and retired military personnel who finance through Honda Financial Services.

168. Hyundai

A $500 bonus toward the purchase of a new-model Hyundai vehicle is offered to active duty, reservist, National Guard, veteran and retired U.S. military personnel.

169. Jeep

The Jeep Military Incentive Program offers $500 bonus cash to the purchase of Jeep vehicles to active-duty or retired military members and reservists. If you didn’t retire with the military, you can still qualify if you have a 100% disability rating as a veteran. The bonus cash is available for purchases of current or prior model year vehicles.

170. Mazda

Mazda offers $500 Military Appreciation Bonus Cash to active duty personnel, retired military personnel, and veterans with an honorable discharge. This bonus cash is also available to spouses and dependents – as long as they live at the same address as you. It applies to vehicles within the past two model years.

171. Nissan

The Nissan Military Program offers $500 savings on vehicle leases and purchases.

172. Subaru

Subaru offers a $500 discount on the best price offer received for new vehicles by active duty and reserve members of the U.S. Air Force, Army, Navy, Marines, Coast Guard, Space Force and National Guard, as well as veterans and retired military personnel within 24 months of your date of separation.

173. Toyota

The Toyota Military Rebate offers $500 in money back on the purchase of a vehicle by military personnel.

174. Volkswagen

A $500 bonus is offered to military personnel purchasing select Volkswagen vehicles.

military discounts
Photo courtesy of Volvo

175. Volvo

For purchase or lease, service members can get $500 from Volvo to drive a new vehicle. Volvo goes a step further and offers the same $500 bonus for Certified by Volvo pre-owned vehicles.

Auto Parts and Service

Deals on auto parts and service are available for military personnel.

176. Advance Auto Parts

A 10% discount on full-price, in-store purchases is offered to active-duty and retired military members shopping at Advance Auto Parts. You can also qualify if you’re a veteran receiving VA benefits, or as a spouse or under-18-year-old dependent.

177. Jiffy Lube

All Jiffy Lube locations offer 25% off on oil changes to those who served in the U.S. military.

178. Pep Boys

Pep Boys offers a 10% discount on service and parts to military service members, veterans and their families, and $50 off Pennzoil Full Synthetic oil changes on Wednesdays.

Sporting Goods

Go play outside with these discounts on outdoor and sports-related gear.

179. Burton Snowboards

Military personnel can get a 20% discount on select items from Burton Snowboards.

180. Calloway

An ID.me account gets veterans, active duty military and reservists 15% off online orders of Calloway equipment and accessories.

181. Champs Sports

Champs Sports offers military personnel a 10% discount on items in-store and online for up to $100 in total savings per purchase.

182. PING

Servicemembers can claim rebates of varying amounts online during  PING rebate periods. Hold onto your receipts! You’ll need them for verification, along with pictures of your equipment.

183. PXG

The PXG for Heroes program offers 20% off select equipment and accessories to military members.

184. TaylorMade

A 15% discount is offered through the ID.me program to all military members looking for TaylorMade golf equipment and accessories online.

Jewelry

Several jewelry stores also offer discounts to military service members.

185. Arthur’s Jewelers

Savings of 10% on all purchases, including designer jewelry, are available to active duty military, reservists, National Guard and veterans at Arthur’s Jewelers. You will have to call in to claim your discount.

186. Helzberg Diamonds

Helzberg Diamonds offers 10% off purchases in-store, over the phone or online to active duty, military retirees, disabled veterans and registered dependents of active duty/retirees.

187. Pandora

Military members can get 10% off select Pandora purchases online and in participating physical stores.

188. Roger & Hollands

Military personnel receive 10% off any one purchase at Roger & Hollands. The maximum savings is limited to $200 per item.

People walk by the Tiffany & CO. flagship store in NYC.
Adobe Stock

189. Tiffany & Co.

Tiffany & Co. is helping active duty servicemembers, reservists and veterans get married with a 10% discount on engagement rings and wedding bands.

Miscellaneous Offers

You just never know who is going to offer discounts to active-duty military personnel or military spouses.

190. BrüMate

Active duty military members and veterans get 10% off their online BrüMate purchases. 

191. Hey Dudes

Military service members get a discount off select products from Hey Dudes.

192. Gold’s Gym

Some Gold’s Gym locations offer a military discount, but the amount varies by location when they are offered.

193. Journeys

If you need new shoes, Journeys offers 10% off in-store or online as a military discount. You can use the discount three times per month.

194. LensCrafters

LensCrafters offers 10% off glasses and 5% off contact lenses to active duty armed forces personnel through an ID.me account. That discount is also extended to nurses and first responders.

195. Mattress Firm

Depending on the item purchased, Mattress Firm offers 10 to 20% off mattress and bedding purchases to military personnel, including veterans, reservists and their family members.

196. Michaels

Using a Michaels Rewards account, armed forces personnel and family members can receive 15% off most items  in the store. You can use your military discount once per day.

197. Paramount+

Paramount+ offers 50% off subscription fees to active military members, veterans and their spouses through SheerID. This discount is for “life” – which really means it’ll last until you cancel your subscription.

198. Purple

All Purple products are available to eligible military personnel and their registered dependents at a 10% discount.

199. Sleep Number

Sleep Number offers active duty military, reservists and veterans an extra 5% off their purchase. 

200. Stanley

Stanley offers savings through ID.me for military and first responders.

201. Yeti Coolers

With an ID.me account, military personnel are offered a 30% discount on select Yeti Cooler products.

Kent McDill is a veteran journalist who has specialized in personal finance topics since 2013. He is a contributor to The Penny Hoarder. Freelance writer Brynne Conroy contributed to this report.