Feast or famine.
It’s the everlasting battle freelancers face. You’re either riding high and living the good life or struggling to find two pennies to rub together.
The famine cycle is justifiably terrifying. But the threat it poses shouldn’t influence how you run your business.
One of the most common mistakes freelancers make is holding on to bad clients. They do it for fear of losing vital income.
Dropping bad clients is a crucial part of growing a successful freelance business. Sure, your income might take a hit, but you’ll be a happier, more productive and more profitable freelancer for it.
I’m not saying you should drop every client who makes you mad. Constructive criticism is necessary for your growth, but sometimes there’s nothing constructive about a client. If any of the below seem too familiar, it’s time to remove the thorn in your side.
Even good clients have bad days. They can say something they don’t mean, be rude on the phone or react emotionally to a business decision.
It happens to the best of us, and it’s not necessarily a bad client red flag.
If the client acts up once, chalk it up to them having a bad day. If, however, they’re consistently rude or a problem, then they’re a negative influence you need to remove.
I once worked with a client who loved to exercise his “I’m the boss” muscles. He’d belittle the writers in a group slack and insinuate that he could do it better if he only had the time.
Every time I saw a notification come through with his name on it, I’d put off dealing with it. Inevitably, when I did get to the projects, they were rushed and of low quality. When I decided to cut him loose, I realised I couldn’t use those articles in my portfolio because they were so bad.
Your profitability is linked to your productivity and productivity to happiness. If the client always makes you feel bad, you’re going to work -- and earn -- less.
“Let me chase our finance department," is not an answer.
If a payment is late, the only acceptable answer is, “I’ll make sure you get it by [DATE]”.
That may seem harsh. But you don’t send invoices and contracts so the client can give vague answers. You do it because this is a professional agreement with hard deadlines for payment.
The client wouldn’t accept a wishy-washy response on your deliverable deadlines. You shouldn’t accept one for your compensation.
You’re not doing this out of the kindness of your heart. You’ve got bills to pay. You provide the work, the client pays you for it. If not, then you’re not a pro freelancer. You are, at best, a hobbyist.
Late payments, like a rude client, should be limited to one offs and accidents. If they’re the norm, you are not being valued. Take your business to someone who will value you.
I very recently dropped a client who consistently paid over a month late. We had a three-month contract and I had to waste valuable hours chasing every single payment.
That was time I could’ve spent completing billable work.
At the end of the three-month contract I refused to extend, instead focusing on finding new clients. I not only negotiated a higher fee, but my profitability jumped because I was no longer wasting time chasing payments.
Not to mention I’m far happier as things are running as they should.
When I started freelancing, I wanted every hour to be as profitable as possible. To achieve this, I created a spreadsheet outlining which clients pay the most per word and per hour.
I created this document because, even though I price per project, I needed to know which clients were the most profitable.
For example, I had one client who paid $2,000 per project and another who paid $500. Straight away client A looks like the winner, right? Not so fast -- the work took me two weeks to complete.
Client B took around one day. My per hour rate with the lower paying client was far higher. If I could secure more work from them, I’d end up earning more.
Your time as a freelancer is limited. If you want to grow your income, you’ve got to focus on earning more in less time.
In point one I highlighted the link between your happiness and productivity. Happiness is linked to both the client and the work you’re doing for them.
If you don’t enjoy the work you’re not going to do a great job. That’s going to negatively affect the quality of your portfolio and the number of referrals you get.
If you’re not excited about the work, turn it down or end the agreement. It seems counter productive, especially if you’re desperately fighting the famine cycle, but trust me. Taking on work you hate never works out.
You should always be using a contract.
A contract isn’t just there for when things go wrong -- it prevents clients from taking advantage, unwittingly or purposefully.
A good freelance contract clearly outlines the project. It includes, in no uncertain terms, what is expected of both you and the client.
Why is that important? Because it negates the possibility of the dreaded scope creep.
Clients sometimes forget you’re not an employee and that you’re there to help with a specific project.
They slip, and say things like “It’s great, but if we could just add X it would be perfect” which is the start of a slippery slope. After adding X, they also need Y and Z. Before you know it, that small job balloons into something huge.
For the late payment client I mentioned earlier, I completed a full draft of a case study and submitted it. Then I heard nothing for four weeks.
When they finally got back in touch, they wanted some amendments -- that was not a problem as we’d agreed on two revisions to any extent. But two revisions later I was asked to jump on a call with a consultant within the business to iron out the details, then to call the client featured in the case study.
These were all things I’d be happy to do when they’re outlined and agreed upon up front. But when the client adds them with no warning later, I’m starting to perform extra work with zero extra compensation.
Without a contract the client could argue it’s all part of the project. But with a contract outlining project details, you have some leverage. You can rightfully argue that it’s beyond the agreed scope of work and either charge more or refuse the extra work.
The clients you’ll work with are varied. You’ll have huge clients who are nightmares, small clients who are a dream, vice versa and everything in between.
What you have to do is ask yourself if the problem you’re facing really is a relationship-ending bombshell, a learning experience for you, or something that’s simply the result of a bad day for them.
Pete Boyle is a freelance copywriter who helps other freelancers break into the business and set up profitable freelance writing businesses. To sign up to his business building newsletter, get your hands on a free email course and freelance contract templates, head over to http://have-a-word.com.
Despite what you may think, you don’t need to be an established writer or even have a huge amount of business experience to launch a career in freelance writing.
All you need is a little insight, an interesting idea and the guts to start pitching editors. Seriously, there are all kinds of writing jobs, from the weird and wonderful to the straight-laced world of business copywriting.
However, the world of freelance writing isn’t all rose petals and sunshine. Over my years as a freelance copywriter, I’ve seen a lot of online writing jobs, most of which are completely legit. However, I often see postings which make me raise a skeptical eyebrow.
Some clients are great at masking their ill intentions, while others honestly don’t appear to understand they’re ripping off the freelancers they hire. Either way, if you see a writing job ad that includes any of the following terms or elements, alarm bells should start ringing in your mind.
Here’s what to watch out for when you’re looking for freelance writing jobs.
We’ve all got to start somewhere, right? Low-paying jobs allow you to experiment, develop valuable skills and build a solid portfolio.
But there’s a limit to how little you should charge -- a limit often abused by content mills and clients on bidding sites who offer less than minimum wage.
The bare minimum I recommend charging is $50 per article.
Why $50? Because any lower and:
Thankfully, it seems as though people have caught on to the fact that content mills are pretty much the online equivalent of sweatshops. They’re all about quantity over quality. These outlets want vast amounts of copy that provides little useful information, but instead focuses on satisfying the Google search algorithms. The worst part is they pay next to nothing!
Most clients no longer want the poor quality work they get through content mills, and many writers are realizing their work is worth more than $10-$15 per hour. Here’s a quick look at the stock price of Demand Media, one of the largest content mills around:
Personally I’ve had nothing but bad luck with bidding sites. I find jobs are often awarded to the lowest bidder instead of the best writer for the job. Getting into a bidding war won’t work either, because some writers will bid as low as $2 for a 500-word article. Here’s a prime example:
With such a low fee, it’s obvious that this client doesn’t understand the value of high-quality content or the work needed to produce it. It shows me that he doesn’t value his writers, and makes me think he views us as an expendable commodity, one easily replaced.
It’s also nearly impossible for you to earn a livable wage on $2 per 500 words (I make that out to be around $5 per hour). The only way to earn enough would be to rush the work, which compromises its quality and potentially causes issues with the client.
Websites often talk up revenue share as a valid way for you to earn. The idea is that you’ll earn a piece of whatever advertising income the site makes. They’ll exaggerate the site’s monthly visitor numbers and profits to excite and lead you to believe there’s big earning potential.
But the site owner is the only real winner.
Sure, the site might have 100,000+ monthly visits and earn a few thousand dollars in monthly profits, but that’s likely across hundreds of posts and pages. Your lone article isn’t likely to bring in more than a few dollars.
All the little profits add up for the site, but individual writers often struggle to make the minimum amount so they can actually get paid (often $10).
This term is just what it sounds like: the more views your article gets, the more pay you receive.
This is very similar to revenue share, but instead of getting a percentage of total revenue earned, you’re offered a set fee if your article attracts a certain number of views. It sounds better as you’re only relying on people viewing your article rather than having to click on an ad, but it’s still massively flawed.
When first starting out I was caught by this trap. I thought I’d write an awesome article, promote the hell out of it and be rolling in cash. I needed 5,000 views to earn $20, and I’d get $10 per subsequent 1,000 views. How hard could it be?!
Turns out, quite hard. I used Alexa to get an estimate of the site traffic and discovered they didn’t even have 5,000 visitors per month across the whole site! They had a whole team of writers effectively working towards payment goals that were, at that point, impossible to achieve.
“Writing for us is great exposure!” says the ad.
Exposure can be great. Proper guest posting can get your name in front of the right people and help grow your career.
It’s a tactic I recently used to build my portfolio and get noticed by those who might need a writer. Thanks to my “exposure posts,” three new clients contacted me to offer between $150 and $300 per article.
However, the site that published my articles doesn’t advertise for writers and doesn’t brag about their amazing exposure benefits.
Why? They don’t need to. Writers know having a byline from that site will look great in their portfolios and share their work with a wider audience. At most, sites like this will have a page outlining their contributor guidelines. They don’t advertise for writers because their audience is already approaching them with plenty of great pitches.
It’s pretty obvious which sites offer great exposure -- you’ll know them by name or reputation. They’ll usually be well-respected in their field, and have a wide audience. In my experience, sites that explicitly note exposure as a primary benefit actually offer little to no exposure.
Don’t let this advice put you off. There are a lot of great writing clients and opportunities out there, and once you learn how to identify the scammers, you’ll have a much easier time finding your first freelance writing gig.
Your Turn: Have you ever come across a dubious freelance client? What tipped you off that this opportunity was less than ideal?
Pete Boyle is a full-time professional freelance copywriter based in London. If you’re looking to break into the world of freelance writing, sign up to the Have a Word Weekly Writing Gigs Newsletter here for ongoing job opportunities.