Cinnabon, “Better Call Saul” are Giving Away Free Food (Oh, and Money Too)


I have to get something off my chest: I have never watched a single second of the critically acclaimed “Breaking Bad” spinoff “Better Call Saul.”

And, if we’re being completely honest, I only ever actually saw about 20 minutes of the first episode of “Breaking Bad” because a certain bottle of wine convinced me I was going to watch the entire series in one evening. (I gave up on that endeavor entirely the next morning, BTW.)

So naturally, I was confused when I heard that quick-service bakery chain Cinnabon was partnering with the cult-favorite AMC show. Something about sweet, cinnamon-y glazed pastries and the sleazy attorney for meth dealers didn’t make, well, any sense at all.

But then a helpful co-worker filled me in, so I (sort of) understand the connection now — something about Saul hiding out with a new identity, putting in some hours at the local Cinnabon to fund his dismal, low-profile existence. You know, just normal character development stuff.

The Actual Helpful Info You’ve Been Waiting For: Free Food

OK, so you didn’t really need an in depth analysis of my TV watching habits in order to enjoy your gratuitous cinnamon rolls.

So here’s the deal: To get your free sleeve of BonBites, all you have to do is meet a Cinnabon employee in a dark alley at 2 AM and…wait, no, that’s something else.

All you really have to do to get your BonBite fix is head to a participating Cinnabon store on April 10 between the hours of 5 p.m. and 7 p.m. You’ll receive a free four-count sleeve of BonBites just for showing up.

Free Cinnabon and a Chance to Win

Let me be crystal clear: this deal comes with no strings attached. You can get your free BonBites whether you’re a fan of the show or not.

However, you can also enter to win a briefcase filled with “an undisclosed amount of cash” (because that’s not sketchy). All you have to do is snap a photo of yourself at Cinnabon with a life-size cutout of the lawyer-turned-con-artist himself and post it to social media with the hashtags #BetterCallSaul and #Sweeps.

You’ll be entered to win each time you post a photo with those hashtags, so you’re encouraged to post often.

You’ll also be entered to win (and can unlock a sneak preview of season three) by entering your email on the contest page. The contest closes on April 23 and the winner will be announced on April 24.

Season three of “Better Call Saul” premieres on April 10, so if you’re a hardcore fan of the show, you’ll have just enough time after picking up your free BonBites to jump back in the car, crank some tunes and speed on home.

Free food and the premiere of your favorite show?

We can chalk this one up to a win.

Your Turn: Are you a devoted “Better Call Saul” fan?

Grace Schweizer is a junior writer at The Penny Hoarder. She’s not a fan of the show (yet), but she’s definitely a fan of Cinnabon.

The Penny Hoarder Promise: We provide accurate, reliable information. Here’s why you can trust us and how we make money.