Here’s How Dairy Queen is Making the End of Summer a Little Bit Better

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Samantha Dunscombe/ The Penny Hoarder

It’s become undeniable: Summer’s ending.

School’s back in session for almost everyone by now, and Labor Day weekend white parties mean it’s time to trade in shorts for sweaters (unless you, like me, are stuck in sweltering Florida).

In the words of Barry Westrum, executive vice president of marketing at Dairy Queen, “None of us want summer to end.”

To make the transition into autumn just a little bit less painful, the unofficial headquarters of delicious summery treats is offering up a sweet deal. And unlike back-to-school necessities, it won’t cost you a thing.

How to Get a Free Dairy Queen Frappe This Tuesday

Between 2 and 5 p.m. on Tuesday, Sept. 6, participating Dairy Queen locations will serve up one small “Ultimate Oreo” frappe per customer — free of charge.  

That ought to help ward off those end-of-summer blues.

Since the treat’s a blend of Oreos, ice cream and coffee, it’s the perfect afternoon pick-me-up on your first day back at work after the last big party weekend of the season.

Dairy Queen will refer to its servers as “DQ-ristas” during the event, “a nod to baristas and specialty coffee servers” owing to the Ultimate Oreo’s java jolt.

But even if caffeine isn’t your thing, you might want to swing on by.

Weekday afternoons from from 2 to 5 p.m., Dairy Queen runs its “Hardest Working Happy Hour,” offering discounted prices on a variety of sugary treats. You can get a small Orange Julius smoothie — or a plethora of other frappes — for just $2, or small flavored iced coffees for a buck apiece.

If your treat looks almost too good to eat, feel free to share it on your social channels using the hashtag #DQFreeFrapp.

If this is what September brings, I’m OK with it.

Your Turn: Will you take advantage of this sweet freebie from Dairy Queen?

Jamie Cattanach is a staff writer at The Penny Hoarder and ice cream enthusiast. Her writing has also been featured at The Write Life, Word Riot, Nashville Review and elsewhere. Find @JamieCattanach on Twitter to wave hello.

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