People have gotten creative in what they ask friends, family and strangers to pay for via crowdfunding.
This particular purpose stands out above the rest, though, and makes up a huge chunk of crowdfunding requests: paying down medical bills.
Unfortunately, crowdfunding is a pretty ineffective way of alleviating medical debt, according to a recent NerdWallet study.
In an analysis of five platforms, only 11% of campaigns with this purpose were fully funded in 2015.
If you’ve never run a crowdfunding campaign for medical debt, but have seen dozens of friends sharing them on social media, you might think, “Duh.”
But if your family’s been hit with unexpected medical expenses and has no way to pay for them, you may have considered crowdfunding the money. Sometimes it seems like the only option.
Surprising Facts About Crowdfunding Medical Bills
NerdWallet’s study analyzed data from five crowdfunding sites that allow campaigns for medical bills:
- General-purpose personal fundraising site FundRazr
- GiveForward, a site with a focus on raising money for others and on medical fundraising
- General-purpose fundraiser GoFundMe
- Plumfund, by the creators of Honeyfund, with a focus on gift-giving
- Red Basket, a fee-free site for individuals and community groups
It found a shocking average of 41% of all crowdfunding campaigns on these sites in 2015 were for medical debt.
Think of all the odd things you can crowdfund!
Weddings, honeymoons, creative projects, vacations, scholarships, adopting a baby, charitable giving… all these (and more) combined to make up the other 60% of campaigns. They’re all dwarfed by medical crowdfunding.
The average goal per medical campaign in 2015 was $15,721.
Given that many Americans gained health insurance through the Affordable Care Act, why are we turning to strangers to pay the bills?
The number seems staggering, until you break it down.
Serious illnesses and diseases are the most common reasons for medical crowdfunding. These ailments come with tons of charges for doctor visits, costly treatments and prescription drugs.
On top of that, most of these campaigns seek funds to help cover the cost of living for the patient or caretaker, GiveForward CEO Josh Chapman told NerdWallet. Families need to cover lost wages, unusual transportation and child care as they cope with illness.
GiveForward says about 70% of medical fundraisers are for people recently diagnosed with cancer.
What Makes a Medical Crowdfunding Campaign Successful?
If you find yourself running a crowdfunding campaign to cover unexpected medical bills, the study reveals a few helpful tips.
First, fully funded medical campaigns saw an average of nearly 55 contributors.
Do the math: That would mean contributors giving about $285 on average. Those $5 and $10 contributions from well-meaning Facebook friends are helpful, but you’d need to appeal to a ton of people to hit your goal with those.
Fifty-five is a doable number… as long as you know that many people with a few hundred dollars to spare.
Second, most platforms charge processing fees, so consider those when setting your goal. On top of that, FundRazr, GiveForward and GoFundMe also keep 5% of donations.
Third: Typically, a friend or family starts a campaign on the patient’s behalf.
“They tend to be more successful because it’s not someone asking for money for themselves,” Plumfund co-founder and CEO Sara Margulis told NerdWallet. “Something about that dynamic moves people to want to give.”
Even with the best advice, the odds are stacked against a successful campaign. So what do you do about that remaining medical debt?
It may not eliminate all of it, but try these tips for saving money on your medical bills.
If you’re a caregiver who has to cut hours or leave your job altogether, look into these nine ways to make money while caring for a family member.
Your Turn: Have you ever crowdfunded to pay medical bills?
Dana Sitar (@danasitar) is a staff writer at The Penny Hoarder. She’s written for Huffington Post, Entrepreneur.com, Writer’s Digest and more, attempting humor wherever it’s allowed (and sometimes where it’s not).