Curious About #DryJanuary? This Company Will Pay You $1,000 to Go All In

A stock image shows a board with the message, dry january, leaning against a wine bottle and a wine glass turned upside down.
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The holidays have gone and the awkward office parties are behind us.

As we enter 2023, some of us are embracing new habits and leaving behind some of less-than-healthy choices — at least for a month.

Say hello to #DryJanuary.

If you’re one of the many who embrace #DryJanuary and have decided to kick dry mouth and late-night-text regret to the curb, then we’ve got an incredible way for you to make some significant cash while you’re at it.

Tranquini — a company that makes a calming wellness drink — wants to give $1,000 to one Dry January participant for going boozeless for a month.

“TranQuini wants to show that cutting back on alcohol can be easier than you think and can have lasting benefits. While lots of people turn to a glass of wine after a hard day to help them cope, science says alcohol can take a toll on the body and actually compound stress,” the company said.

“By encouraging more people to refrain from alcohol for 30 days and swap in non-alcoholic options (like TranQuini!) instead, we’re hoping to find out whether people feel better physically and mentally, and if their perceived stress levels change at all.”

So What’s the Catch?

All they want from you is your favorite mocktail recipe.

Need inspiration? #DryJanuary currently has 130 million views on TikTok, so go get creative.

If you’re selected, you’ll be asked to share your experience online via a survey — how you felt, how you dealt with temptation and what drinks you chose instead of alcohol.

You also need to be a U.S. citizen and at least 21 years old to apply.

Ready to get buzzed off a fresh $1,000? Go apply at TranQuini.

Robert Bruce is a senior writer for The Penny Hoarder.