11 Asian American Financial Influencers You Should Be Following

These are portraits of three financial influencers: Rami Sethi, Sharon Tseung and Vincent Chan. All are looking directly into the camera while smiling.
From left, Ramit Sethi, Sharon Tseung and Vincent Chan are Asian American financial influencers to pay attention to. Sethi uses his platform to teach people how to better their financial lives. Tseung guides people on how to build passive income streams. Chan's YouTube channel helps make personal finance easy. Photo courtesy of Chris Newhard, Sharon Tseung and Vincent Chan

Our cultural backgrounds can have a significant influence on our relationship with money. That’s why it’s so valuable to connect with experts in the personal finance space with whom you share a similar heritage or upbringing.

It’s equally important to learn from others who differ from you, so you can be enriched by diverse perspectives that provide a fuller picture than mainstream financial advice offers.

Whether you’re Asian American, looking to diversify the money gurus you follow or simply trying to gain financial independence, check out this list of financial influencers to follow who represent various Asian cultures.

11 Asian American Financial Influencers to Follow

Whether you’re looking to save money or achieve long-term financial security, these influencers offer valuable resources, budgeting tips and advice about how to reach financial independence.

1. Ramit Sethi

Ramit Sethi is the founder of I Will Teach You to Be Rich, a personal finance platform that educates people on improving their financial lives. Sethi shares financial advice through his blog, book and podcast. He also offers free resources and a paid personal finance course.

If Sethi looks wildly familiar, that’s because he’s building a personal finance brand over on Netflix with his new show “How to Get Rich.”

2. Paula Pant

Paula Pant’s motto is that you can afford anything but not everything. She is the founder of the Afford Anything blog and podcast, where she encourages people to make smart financial choices that will help them create the lives they desire.

Pant also has a course on real estate investing and a free membership community to connect money-focused individuals.

3. Rose Han

Rose Han is a former Wall Street veteran who teaches others how to invest and build wealth with her YouTube channel Investing With Rose. She also offers digital courses in which she shares her investing knowledge.

Han’s personal story of building financial independence is inspiring: She paid off $100,000 of student loan debt and reached financial freedom by age 33.

4. Erika Kullberg

Erika Kullberg is a personal finance expert — and attorney — who paid off over $200,000 in student loans within two years and is passionate about teaching financial literacy to others.

You can find her generating positive momentum on TikTok, YouTube and Instagram, where she shares money tips on frugal living and sustainable investing.

5. Sharon Tseung

Sharon Tseung went from earning a $30,000 salary to having a $1 million net worth by the age of 30, thanks to multiple income streams. Tseung founded her own business, Digital Nomad Quest, where she teaches people to build passive income streams and travel the world.

Tseung has a free passive income toolkit on her site. You can also find her teaching her 532,000 followers on TikTok and 97,000 subscribers on YouTube how to live the same lifestyle.

6. Bernadette Joy

Bernadette Joy paid off $300,000 of debt in three years and grew her net worth to $1 million in her 30s. She is the founder of Crush Your Money Goals, a program designed to help others reach millionaire status.

Check out her money advice on Twitter and Instagram, or you can join her seven-day money challenge, where Joy teaches you to learn from your own financial history to build a better future.

7. Hui-chin Chen

Hui-chin Chen is a first-generation Taiwanese American immigrant and certified financial planner who runs Money Matters for Globetrotters and Pavlov Financial Planning.

She focuses on making cross-border financial planning accessible and helping multinational families invest and build wealth. You can also find her dispensing financial advice on Twitter.

8. Vincent Chan

Vincent Chan is a YouTube content creator whose channel focuses on making personal finance easy. He discusses topics like investing, rising gas prices, wealth building and the Great Resignation.

In addition to his YouTube channel, Chan has a daily email newsletter covering the top economic and investing news of the day.

9. Chris Chung

No list of Asian American financial influencers would be complete without Chris Chung, the Instagram dad behind the personal finance advice on The Everyday Millennial.

Chung’s mission is to offer practical advice about how to afford basic necessities and tips to combat rising inflation. He also offers a financial freedom course geared toward helping young adults to start investing.

10. Winnie Sun

As a financial adviser and the founder of Sun Group Wealth Partners, Winnie Sun knows a thing or two about helping others achieve financial freedom. She’s been nicknamed “The Wealth Whisperer” and listed as one of the top wealth advisers in the country.

But you don’t have to empty your savings account and give Sun all your money to benefit from her wisdom. Her current national focus sees her holding court in conferences around the country, dropping into Instagram to share financial insights and hosting a LinkedIn-sponsored podcast called “Yes Factor.

11. Phuong Luong

Phuong Luong, the founder of Just Wealth and the principal financial planner at Saltbox Financial, made the huge jump to become a personal finance educator to advocate for closing the racial wealth gap. These days you can find her tackling common sense topics like how to beat inflation.

She also regularly shares her financial wisdom on LinkedIn, as a columnist for Morningstar and as a regular guest on “The Tony Steuer Podcast.”

Kaz Weida is a staff writer at The Penny Hoarder. Nicole Dow is a former senior writer.