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Why You Shouldn’t Snub the Frozen Aisle When You Buy Fruits and Veggies

Study says frozen fruits and veggies are just as nutritious as fresh produce.
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Dear Celery,

I meant well. I swear I did. I bought you with the best of intentions from the produce section and even cut you up for snacking. That was the last we saw of each other, until I found you again weeks later, white and sad.

You’ve probably seen the television ad where the lady puts her strawberries in the fridge, eats a few and then forgets all about them. (Don’t get me started on their use of the “Married Life” song from Disney-Pixar’s “Up.” Carl lost Ellie — spoiler alert! — during that song, not some berries.)

It’s a common tale. We’re taught to shop the outside aisles of the grocery store, because fresh products are healthier than their alternatives.

It now seems that concept is slightly flawed, and more of us are catching on by shopping for produce in the freezer aisle.

Why Frozen Fruits and Vegetables Are Our Friends

A study by RBC Capital Markets shows that people are buying more frozen produce. Why?

Simply put, frozen produce retains almost all of the health benefits of fresh produce, but with far less waste.

Most fresh produce has a refrigerator life of a few days at best. For frozen produce, that window can be extended up to one year, with little to no significant difference in nutritional value.

For fans of The Penny Hoarder, this shouldn't be big news. We’ve been promoting the frozen food aisle as a great way to reduce waste in your kitchen. Less wasted food means less wasted money, right?

One study, published by the Journal of Agricultural and Food Chemistry, found that peas, carrots and corn actually had higher levels of vitamin E than their fresh counterparts.

This is great news for savvy shoppers. You can eat healthily, save money and waste less food. Just keep your eyes on the frozen produce section, and avoid turning toward those beckoning frozen pizzas and ice-cream treats closeby.

Tyler Omoth is a senior writer at The Penny Hoarder who loves soaking up the sun and finding creative ways to help others. Catch him on Twitter at @Tyomoth.

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