Amazon Just Put Its Ridiculous 2016 Holiday Shopping Stats Into Perspective

Online shopping statistics
AP Photo/John Locher


After perusing local shops and markets and attempting to conquer the mall, I did the majority of my holiday shopping on Amazon.

And apparently a lot of other people frequented the mammoth e-commerce site as well.

Amazon Holiday Shopping in Context

Now that the holidays are winding down, we can look back with a chuckle.

For the most part.


Amazon did this awesome thing where it contextualized the amount of product it moved. Here are some stand-out stats:

  • Customers purchased enough 4K TVs (the fancy, high-definition type) to reach the peak of Mount Everest more than nine times.
  • And KitchenAid Mixers? The number of those purchased could make nearly 7.5 million cookies — at once.
  • As for copies of the “Harry Potter: Complete 8-Film Collection,” customers purchased enough to play HP consecutively for more than 300 years.
  • For you football fans: People purchased enough Wilson footballs to give every fan at a sold-out Seahawks game the gift of pigskin.
  • More #sports references: Amazon customers purchased enough ugly Christmas sweaters for every seat at all three NCAA College Football Playoff games.
  • Enough running shoes were purchased to run around the globe 18,603 times.
  • Amazon customers purchased 2.5 million watches — that’s one watch purchased every 1.5 seconds. (That’s a very meta fact, Amazon.)
  • People purchased enough luggage to fill 20 Boeing 747 airplanes. Santa actually brought me a carry-on.
  • And, because fried turkey is the best, folks bought enough Char-Broil’s The Big Easy Turkey Fryers to serve up 225,000 pounds of turkey. Talk about a holiday hangover…

Orders flying in peaked on Dec. 20. And none of this would’ve been possible without the more-than 200,000 full-time and seasonal employees — and 45,000 robotic units.

May Amazon be forever blessed for orchestrating (hopefully) happy holidays.

Your Turn: Are you part of these statistics?

Carson Kohler (@CarsonKohler) is a junior writer at The Penny Hoarder. After recently completing graduate school, she focuses on saving money — and surviving the move back in with her parents.

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