This Woman Makes $40 an Hour as a Mom to Millennials

rent a mom
Image from Nina Keneally Facebook page

Do you offer sage advice? Want to lend a listening ear to millennials? Bake a killer pecan pie? Are you great at helping people shop for family members?

If you meet any of these qualifications, you might want to consider working as a “rent a mom.”

Nina Keneally, of New York, earns $40 per hour providing “mom services” to millennials in need of a little extra assistance.

Keneally has two adult sons and has worked as both a drug rehab counselor and a theatrical producer. She’s used to tough situations and improvisation.

Curious about her business — and how you could follow her lead? Here’s the scoop.

Why Would Someone Rent a Mom?

“When you need a mom… just not YOUR mom,” her website says.

Keneally’s site says she won’t judge, compare clients to siblings, require them to remember her birthday or (and maybe most important) “keep you on the phone for 45 minutes talking about the neighbor’s cat or your uncle’s gout.”

Who wouldn’t like that?

Renting a mom can help you get advice and assistance without the judgment or lifestyle-choice assessments many parents make.

What Skills Do You Need to Be a Rent a Mom?

Any mom-related skills or talents are valuable for this gig.

Keneally listens to clients’ woes, bakes pies, helps shop for gifts for actual moms and even reviews resumes and irons shirts for job interviews.

Since you work for yourself, you can set your own “will” and “won’t do” task lists. While Keneally won’t clean a client’s oven or organize his closet, that doesn’t mean you can’t offer your own bathtub-scrubbing services.

Bring your own unique expertise and experience to your rent-a-mom business. Why not teach people to knit or change their own oil?

Whatever your skills, it’s important to be non-judgmental and able to lend a sympathetic ear, since a large part of the job will likely be listening to people’s problems and offering helpful advice.

What If You’re Not a Mom?

This business model isn’t limited to women and mothers.

You could quickly turn the idea into a “rent a dad” gig to share sound fatherly advice and listen to the funny sound someone’s car is making.

A “rent a sibling” model could also be popular when people need someone to listen and provide some good-natured ribbing or rivalry.

And we’ve already covered a few options if you simply want to brand yourself as a “rent a friend.” Have fun, and get creative!

Your Turn: Could you see yourself running a business like this one?

Kristen Pope is a freelance writer and editor in Jackson Hole, Wyoming.

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