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This City Gets First Dibs on Target’s New Loyalty Program and We’re Jealous

Woman walks inside the entrance of the a store.
Sharon Steinmann/The Penny Hoarder


Attention, Target shoppers: The retail chain just launched a new loyalty program — and if you’re in the Dallas/Fort Worth area, you get the chance to try it out first.

I mean, who doesn’t want to save money at Target?

The new program is called Target Red, not to be confused with the Target Redcard debit and credit card program that saves you 5% with each purchase.

Starting this week, shoppers can sign up for the Target Red pilot program.

Here’s what you’ll get:

  • 1% back on every purchase, which can be redeemed on a future Target run.
  • 50% off your first year’s membership on Shipt for same-day deliveries. (A Shipt membership is normally $99 each year.)
  • Free next-day delivery on home essentials purchased through Target’s Restock program. (The normal delivery charge is $4.99.)
  • The chance to vote for which of three Texas organizations will get a philanthropic donation from Target’s community giving program.

It’s not clear if (or when) the Target Red program will be available nationwide.

In 2016, Target also started testing its Cartwheel app — a stand-alone rewards and discount app  — in several markets before phasing it out and rolling the savings tool into its main app without ever taking it national.

Let’s hope this new program sticks around and makes it to Florida so the Target lovers at The Penny Hoarder HQ can save a little extra, too.

Desiree Stennett is a staff writer at The Penny Hoarder.

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