Look at All the Free Stuff I Got for Creating a Baby Registry at Target!

target baby registry
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When you’ve got a baby on the way, your to-buy list gets long pretty quick. You’ll need a crib, a stroller, a car seat, plenty of diapers… and the cost of all of those baby items adds up. Having a baby is expensive!

That’s why we love opportunities to get free baby stuff.

A baby shower is a way for those closest to you to help give your new baby the best start possible. And a baby registry makes this easier for everyone involved.

But we’ve found something that makes all of that even better.

Get Free Baby Stuff When You Register at Target

Free samples from target

Target shows their appreciation for what new moms are going through by rewarding you when you create your registry with them.

When you set up your gift registry, Target will give you a gift bag with more than $60 in coupons and select samples.

I’m not expecting, but I decided to test-drive the registry. We don’t want to recommend anything we can’t vouch for, so I wanted to see for myself what really comes with the free gift — I was impressed!

My gift package included more than $50 in coupons for brands like Pampers, Honest, Liz Lange and even Starbucks.

And I got these free samples:

  • Aquaphor diaper rash cream
  • Olly prenatal multivitamin
  • MAM pacifier
  • Lansinoh breastfeeding storage bags
  • The Honest Company diapers and wipes
  • Pampers wipes
  • Philips Avent natural bottle

How to Get Your Free Baby Gifts

Free samples from target

  1. Click here to create your registry.
  2. Check your inbox for the Welcome to the Target Baby Registry email. This will include an invite to pick up your Welcome Gift, which includes coupons and free samples.
  3. Go to Guest Services at any Target store (no need to choose ahead of time) to pick up your gift. Mine was super easy! I didn’t wait in line, and the gift bag was ready when I got there.
  4. Manage your registry online or download the Target Registry app. With the app, you can add items manually, or browse in the store and scan them in.

In addition to the enticing freebies, here are a few more reasons why we love the Target baby registry:


Almost everyone you know has a nearby Target store. Even last-minute shoppers will be able to swing through the store before the get-together and grab something from your list.

If there isn’t a store nearby, friends can shop online easily using your registry.

Target ships gifts directly to you without shoppers ever seeing your address. And if you need to return anything, you can make your returns at any Target location.

Creating the registry is a really easy process, too. I had to create a Target account at the same time, and the whole thing took less than five minutes. You could probably sit for hours selecting the perfect gifts, though!

If you’re strapped for time or don’t know where to begin, Target helps by suggesting some baby registry must-haves, and even has ready-made lists you can add to your registry.

You’ll also be able to manage your registry on the go with the Target Registry smartphone app. Manually add items, or browse in the store and scan items to add to your registry.


You have up to one year after your shower to return or exchange items from your registry. So if you hang onto those items for when baby is older, only to find they’re not a good fit, you can take them back, hassle-free.

Plus, if you have a Target REDCard, you’ll save money if you have to pay to replace any of these items.

TPH reader and mother of two Rachael McNeal points out, “While there are not as many options as Babies R Us or Buy Buy Baby at Target, I knew if I needed to return anything and buy something else, I would get 5% off that purchase with my Target REDCard.”

More Savings

First, your registry items come with free shipping on all orders of $25 or more.

Second, Target offers a registry completion discount. That means within eight weeks of the due date listed in your registry, you’ll receive a 15% off coupon by mail that’s good for one full day of shopping in the store, plus four additional coupons you can share with friends and family.

You’ll also receive a 15%-off discount code that you can use for one online purchase. You can only use these discounts to buy items already on your registry, though.

You can also find tons of other ways to save at Target. Find offers for baby stuff on Cartwheel, Target’s shopping app.

Pay attention to emails about discounts you can get for using your REDCard or Target gift cards. You (and family and friends) can save even more by finding discounted Target gift cards on sites like Raise or CardCash.

Ready to plan for your shower? Click here to start your registry.

Dana Sitar (@danasitar) is a Staff Writer at The Penny Hoarder. She’s written for Huffington Post, Entrepreneur.com, Writer’s Digest and more, and she would like to let her family know that she is definitely NOT pregnant.