Plenti Rewards Program Is Ending July 10 — Here’s How to Use Your Points

My mom used to say, “If it ain’t broke, don’t fix it.”

Someone should have told Southeastern Grocers that when it ditched Winn-Dixie’s Shell fuelperks! program and adopted the Plenti program last year.

Plenti, a rewards program sponsored by American Express, allowed customers to use points toward purchases at participating retailers including Macy’s, Rite Aid, ExxonMobil, AT&T, Chili’s and Hulu.

Now some of those retailers are backing out, dealing less-than-plentiful options to the once-perky program.

Southeastern Grocers — the parent company of Winn-Dixie, BI-LO, Fresco y Más and Harveys Supermarkets — will discontinue the Plenti program nationwide on July 10.

What Will Happen to Your Plenti Points?

On April 16, the Plenti program stopped accepting new registrants.

Any Plenti cardholders enrolled prior to April 16 can continue to earn and redeem points on eligible purchases at Exxon and Mobil gas stations and BI-LO, Fresco y Más, Harveys and Winn-Dixie supermarkets until July 10.

However, you will not be able to redeem points at Macy’s or Chili’s after May 3.

Disclaimers at warn that all unredeemed points will expire July 10, so you better get to it.

If you’re a current Plenti customer, you probably received an email notifying you of the new(ish) Shell fuel rewards program that will be rolled out post-Plenti.

The email said the equivalent value of any unredeemed Plenti points for fully registered Plenti rewards members will get transferred to the new rewards program automatically.

So depending on your status with Plenti, your points may expire July 10 or roll over into the new Southeastern Grocers rewards loyalty program when it launches this summer.

To check the status of your enrollment, visit,, or and click on the red “Check Status” button.

Stephanie Bolling is a staff writer at The Penny Hoarder. She has 659 Plenti points.